What are the responsibilities and job description for the Marketing Specialist, Consumer Banking and Community Partnerships (Bilingual - Spanish/English) position at Sunrise?
At Sunrise Banks we are committed to a culture of trust and transparency that welcomes all.
Sunrise Banks is no ordinary bank; we strive to be a place where money and values meet for our customers and our communities. We do this by prioritizing social responsibility, community impact and environmental sustainability alongside our essential financial products and services. With locations in Minneapolis/St. Paul, Minnesota and Sioux Falls, South Dakota, Sunrise Banks seeks to build meaningful relationships, empower financial wellness and drive positive change
Sunrise Banks is certified by the U.S. Treasury as a Community Development Financial Institution (CDFI), a designation earned by approximately 100 banks nationwide. Sunrise Banks is also a member of the Global Alliance for Banking on Values and a certified B Corp for its demonstrated commitment to transparent corporate governance and positive community impact.
POSITION SUMMARY
The Marketing Specialist, Consumer Banking and Community Partnerships leads the development and execution of integrated marketing strategies for consumer banking services and relevant community partnerships. Works collaboratively to grow the Sunrise Banks brand presence and reputation with key audiences. Partners with revenue lines to help them meet their goals while measuring success. Must be bilingual (Spanish and English).
ESSENTIAL FUNCTIONS
- Own planning and execution relating to demand generation, campaign performance and marketing strategy for our consumer retail products and services.
- Manage community and cause-marketing partnerships to ensure our investments and impact are maximized.
- Create and distribute scalable assets, tools, and marketing campaigns that can be customized or localized for maximum impact.
- Effectively manage the multimedia advertising and promotional programs (e.g. digital and traditional advertising, web content, blogs, social media, CRM activities and sales collateral) that drive preference and demand for our brands and channels.
- Collaborate with Manager, Marketing Automation, Analytics and Insights to measure and report on key KPIs.
- Partner with Communications Manager for media relations, press releases and other editorial needs.
- Partner with compliance team to ensure all messaging meets regulatory requirements.
- Collaborate with sales leaders to identify marketing priorities.
- Work with Marketing Assistant, create opportunities for community engagement through strategic tradeshows and events (may involve working some nights and weekends).
- Manage invoicing and track budget relating to applicable Marketing efforts.
- Partner with Marketing colleagues to build and deploy brand-building strategies on a local level.
- Partner with Manager, Brand and Creative to define and educate our brand positioning and value to internal and external audiences.
KEY COLLABORATORS
Consumer retail sales leaders (e.g. SVP Mortgage, EVP Retail)
Business Development Officers
Human Resources Team
Marketing & Communications Team
Compliance and Legal Teams
Community Engagement committees
SUPERVISORY RESPONSIBILITIES
This position has no direct reports.
COMPETENCIES
- Sunrise Core Values
- Contributor Competencies
- Business Acumen
- Coaching
- Compliance Management
- Conflict Management
- Employee Development
- Leadership
- Planning/Delegation
- Problem Solving
- Project Management
- Resource Management
- Relationship Management
EDUCATION & EXPERIENCE
- 4-Year college degree or equivalent experience required; marketing major preferred.
- Three (3) years marketing experience, with progressive responsibilities, required.
- Fluency in written and spoken Spanish and English, required.
- Experience in the financial industry preferred.
- Superior skill set in the use of Microsoft Excel, Word, PowerPoint, & Outlook.
- Experience with Marketing Operations software, e.g. Monday.com and HubSpot, preferred.
COMPENSATION AND BENEFITS
Salary range DOQ $72,028 - $102,897 - $133,766
Benefits: Medical, Dental, Vision, Life, AD&D, STD, LTD, Pet Insurance, FSA, PPL, PTO, PVTO, 401k w/match and more. More details at www.sunrisebanks.com/about/careers
Salary : $72,028 - $133,766