What are the responsibilities and job description for the Head of Marketing position at Sunrise Funding Group?
Head of Marketing – Cold Outreach & Lead Generation
We need a hunter, not a marketer who waits for warm leads. You'll own our cold pipeline end-to-end: building audiences, crafting outreach that converts, and filling the top of our funnel. No hand-holding — just tools, budget, trust, and results.
What You'll Own
- Cold email outreach: list building, copywriting, sequencing, A/B testing, deliverability
- Top-of-funnel Meta ads driving cold traffic and consistent new leads
- Full stack management: Apollo (prospecting), Instantly (sequencing), Close.com (pipeline)
- AI-powered personalization at scale across email, Meta, LinkedIn, and SMS
- Funnel metrics: open rates, reply rates, CTR, cost per lead — and relentless optimization
Who You Are
- 2–4 years in marketing, heavily focused on cold outreach and lead generation
- Proven cold email results — subject lines that get opened, sequences that get replies
- Hands-on with Apollo, Instantly, and Close.com (or can ramp fast)
- AI is already in your workflow — you use it to move faster and do more
- Experienced with Meta cold prospecting and building audiences from scratch
- Self-directed — you set your own priorities and don't need reminders to get things done
- Bonus: MCA/alternative lending background, LinkedIn, SMS, or SEO experience
What's In It For You
- $75,000 - 90,000 base salary
- Performance bonuses with path to $120,000 OTE
- Full-time, in-office role in Toms River, NJ
- Real ownership — no bureaucracy, no micromanagement
- Work directly with leadership and see your impact immediately
Salary : $75,000 - $90,000