What are the responsibilities and job description for the Marketing Loyalty Program Manager position at Sunoco LP?
Sunoco LPis a leading energy infrastructure and fuel distribution master limited partnership operating across 32 countries and territories in North America, the Greater Caribbean, and Europe. The Partnership’s midstream operations include an extensive network of approximately 14,000 miles of pipeline and over 160 terminals. This critical infrastructure complements the Partnership’s fuel distribution operations, which distribute over 15 billion gallons annually to approximately 11,000 Sunoco and partner-branded retail locations, as well as independent dealers and commercial customers.
At Sunoco, we take great pride in what we do and wholeheartedly believe our employees drive success for our company and our customers. We are always looking for the best and brightest talent and we are committed to making your job a challenging and rewarding experience.
Position Summary
You will be driving the strategy and go-to-market plan for an evolving fuel loyalty program. This dynamic role allows you to be innovative and define the future of Sunoco’s loyalty marketing. The Manager of Loyalty Strategy is responsible for the development and implementation of marketing programs, promotions, and enhancements to Sunoco’s Go Rewards fuel loyalty program and mobile app platform.
Essential Duties And Responsibilities
At Sunoco, we take great pride in what we do and wholeheartedly believe our employees drive success for our company and our customers. We are always looking for the best and brightest talent and we are committed to making your job a challenging and rewarding experience.
Position Summary
You will be driving the strategy and go-to-market plan for an evolving fuel loyalty program. This dynamic role allows you to be innovative and define the future of Sunoco’s loyalty marketing. The Manager of Loyalty Strategy is responsible for the development and implementation of marketing programs, promotions, and enhancements to Sunoco’s Go Rewards fuel loyalty program and mobile app platform.
Essential Duties And Responsibilities
- Responsible for program strategy, execution, operations, campaigns and member communication.
- Collaborate with cross functioning departments to create strategies that demonstrate program value and engage members across all channels to drive a positive brand experience and financial returns
- Collaborate with analytics and insights to help drive promotional and program strategies .
- Partner cross‑functionally to support new feature launches, field training, and seamless site‑level execution.
- Monitor competitor loyalty programs and promotional activity; develop data‑driven business cases to test, replicate, or counter competitive offers.
- Management of loyalty budget
- Support special projects and strategic initiatives as assigned, including cross‑functional and cross‑departmental collaboration.
- Bachelor’s degree in Marketing or a related field; MBA preferred.
- Minimum of 8 years of marketing experience, including 2–4 years in marketing program, product, or platform management.
- Proven experience in digital and mobile loyalty programs; retail fuel or convenience industry experience strongly preferred.
- Demonstrated ability to manage external agencies and vendors to deliver against strategic and operational goals.
- Excellent project management, analytical, and communication skills with a track record of driving results in complex environments.
- Advanced proficiency in Excel and PowerPoint, with the ability to translate data into executive‑ready insights and recommendations.
- Highly self‑motivated leader with a strong sense of ownership, capable of working independently while maintaining a high standard of excellence.
- Proven ability to plan, manage, and execute complex project timelines, including defining milestones, mitigating risks, and ensuring on‑time delivery.
- Strategic problem solver with a demonstrated ability to identify opportunities, drive change, and lead initiatives that deliver measurable business impact.
- Strong organizational and project management skills, with the ability to develop clear workplans, prioritize effectively, and manage multiple initiatives simultaneously.
- Comfortable operating in fast‑paced, ambiguous, and multi‑project environments.
- Effective cross‑functional collaborator with the ability to influence without authority and align stakeholders toward shared objectives.
- Exceptional presentation and communication skills, with experience delivering clear, compelling narratives to both technical and non‑technical audiences.