What are the responsibilities and job description for the Director of Product Marketing position at Suno?
About Suno
Suno is a music company built to amplify imagination. Powered by the world's most advanced AI music model, Suno offers an unparalleled creative platform that includes Suno Studio, a breakthrough generative audio workstation. From shower-singers to aspiring songwriters to seasoned artists, Suno empowers a global community to create, share, and discover music—unlocking the joy of musical expression for all.
About The Role
Suno’s product marketing function is at an inflection point. With a PMM team of one, we’ve been focused on only the highest-stakes launches. Now we’re ready to invest in a senior product marketing leader who can own casual creator experiences – how new users discover Suno, create their first song, and build early habits across web and mobile.
As Director of Product Marketing, you’ll lead the top to mid-funnel PMM lane. You’ll define the strategy and execution for app downloads, account creation, onboarding, first song, and early repeat usage, partnering closely with Product, UXR, Growth, and Brand. In the near term, you’ll be a player-coach – owning major launches and journey work yourself. Over time, you’ll help build and lead a small team focused on consumer experiences.
This role is ideal for a seasoned consumer PMM who knows how to ship meaningful GTM strategies, is excited to roll up their sleeves as well as eventually build out a team, and is comfortable with an ambiguous, rapidly-evolving scope of work.
Check out our Suno version of the job here!
What You’ll Do
Suno is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the Massachusetts Fair Chance in Employment Act, NYC Fair Chance Act, LA City Fair Chance Ordinance, and San Francisco Fair Chance Ordinance.
Suno is a music company built to amplify imagination. Powered by the world's most advanced AI music model, Suno offers an unparalleled creative platform that includes Suno Studio, a breakthrough generative audio workstation. From shower-singers to aspiring songwriters to seasoned artists, Suno empowers a global community to create, share, and discover music—unlocking the joy of musical expression for all.
About The Role
Suno’s product marketing function is at an inflection point. With a PMM team of one, we’ve been focused on only the highest-stakes launches. Now we’re ready to invest in a senior product marketing leader who can own casual creator experiences – how new users discover Suno, create their first song, and build early habits across web and mobile.
As Director of Product Marketing, you’ll lead the top to mid-funnel PMM lane. You’ll define the strategy and execution for app downloads, account creation, onboarding, first song, and early repeat usage, partnering closely with Product, UXR, Growth, and Brand. In the near term, you’ll be a player-coach – owning major launches and journey work yourself. Over time, you’ll help build and lead a small team focused on consumer experiences.
This role is ideal for a seasoned consumer PMM who knows how to ship meaningful GTM strategies, is excited to roll up their sleeves as well as eventually build out a team, and is comfortable with an ambiguous, rapidly-evolving scope of work.
Check out our Suno version of the job here!
What You’ll Do
- Define and own the casual creator growth & experiences strategy (top–mid funnel), including how Suno moves a user from discovery, to signup, to first song and early repeat use.
- Develop a clear POV on which problems to solve first for new and casual users and why, grounded in user insights and business impact.
- Stand up a repeatable GTM and user journey framework for consumer-facing features including launch criteria, standard artifacts, shared success metrics, etc.
- Lead GTM for key launches (eg. onboarding revamp, core experience improvements, referral and community initiatives. etc.)
- Build and execute a mobile-first strategy that drives app downloads, onboarding, and early engagement.
- Work with UXR and Data to map and optimize the new-user journey for core casual creator segments. Identify the highest leverage touchpoints and ensure messaging is consistent across all.
- Serve as a cross-functional leader and player-coach with Product, Design, UXR, Growth, and Brand. Work collaboratively with Head of PMM to shape the future org.
- 10 years in consumer product marketing, ideally with strong exposure to technology, music, or creative tools.
- Proven track record owning GTM end-to-end for meaningful consumer launches from insight, through execution, and measurement.
- Experience bringing mobile-centric consumer apps to market and growing stickiness / engagement over time
- Experience working closely with Product, UXR, and Growth in fast-paced, high-ambiguity environments. Prior experience leading or influencing top-mid funnel (acquisition, onboarding, activation, early habit) for a consumer, UGC, or subscription product.
- Exceptional storytelling and writing skills – able to turn complex product work into clear, compelling narratives, copy, and launch stories that resonate with new and casual users.
- Analytical skills - comfortable setting success metrics, reading dashboards, and using data to refine strategy, journeys, and messaging.
- Cross-functional leadership skills – able to align Product, Design, UXR, Growth, Brand, and Creator/Artist partners around a single story and integrated plan.
- User-centric mindset – comfortable synthesizing UXR, data, and qualitative feedback into segment definitions, user journeys, and messaging.
- Self-starter who is energized by ambiguity and can create structure where it doesn’t exist
- Bias towards shipping and iterating vs. waiting for the perfect information. Comfortable running experiments, learning fast and implementing change.
- Team-first, low-ego mindset, happy to roll up sleeves on everything from strategy to copy.
- Experience with UGC, creator ecosystems, or social/PLG products
- Experience on multi-platform products (web mobile)
- Prior work on subscription / monetization models or personalization / recommendation surfaces.
- Deep personal passion for music, as a producer, player or listener
- Company Equity Package
- 401(k) with 3% Employer Match & Roth 401(k)
- Medical, Dental, & Vision Insurance (PPO w/ HSA & FSA options)
- 11 Paid Holidays Unlimited PTO & Sick Time
- 16 Weeks of Paid Parental Leave
- Creative Education Stipend
- Generous Commuter Allowance
- In-Office Lunch (5 days per week)
Suno is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the Massachusetts Fair Chance in Employment Act, NYC Fair Chance Act, LA City Fair Chance Ordinance, and San Francisco Fair Chance Ordinance.