What are the responsibilities and job description for the PPC Manager position at Sunny Health & Fitness?
We are seeking an experienced and results-driven PPC Manager to oversee and optimize our paid advertising campaigns across multiple platforms, including Google Ads, Amazon Advertising, and social media channels. The PPC Manager will be responsible for developing strategies, managing budgets, analyzing performance data, and ensuring campaigns deliver strong ROI. The ideal candidate has proven expertise in paid media, deep analytical skills, and a passion for driving growth through data-driven marketing.
Key Responsibilities
Key Responsibilities
- Plan, execute, and optimize PPC campaigns across platforms (Google, Amazon, Meta, Bing, etc.).
- Manage keyword research, targeting, bidding strategies, and ad copy creation.
- Oversee daily budgets, monitor campaign performance, and adjust strategies in real time.
- Develop and implement strategies to improve quality scores, click-through rates (CTR), and conversion rates.
- Conduct A/B testing on ads, landing pages, and targeting to maximize campaign performance.
- Provide regular reporting on KPIs, insights, and recommendations to stakeholders.
- Collaborate with creative, content, and e-commerce teams to align ads with product launches and promotions.
- Stay current on PPC, SEM, and digital advertising trends, tools, and best practices.
- Manage relationships with external vendors, agencies, or platform representatives as needed.
- Ensure campaigns comply with platform policies and brand guidelines.
- Bachelor’s degree in Marketing, Business, or related field (preferred).
- 3 years of experience managing PPC campaigns (Google Ads, Amazon Advertising, or equivalent).
- Strong understanding of keyword research, bidding strategies, and conversion optimization.
- Proficiency with analytics tools (Google Analytics, Amazon Advertising Console, etc.).
- Advanced skills in Excel/Google Sheets for campaign reporting and analysis.
- Experience with PPC tools (e.g., SEMrush, Helium 10, Kenshoo, Skai) a plus.
- Exceptional analytical skills and ability to interpret large datasets into actionable insights.
- Strong organizational and communication skills; ability to manage multiple projects simultaneously.
- Proven track record of improving ROI and scaling campaigns.