What are the responsibilities and job description for the Amazon Promotion Manager position at Sunny Health & Fitness?
This role will be responsible for planning, executing, and analyzing promotional strategies on Amazon while also supporting the broader e-commerce initiatives across multiple platforms. The ideal candidate has hands-on experience with Amazon Seller Central, PPC campaigns, promotions, and listing optimization, combined with strong analytical and project management skills to contribute to overall e-commerce growth.
Key Responsibilities
Amazon Promotions & Advertising
Key Responsibilities
Amazon Promotions & Advertising
- Manage and optimize Amazon Advertising campaigns (sponsored products, brands, display, etc.) to maximize ROI.
- Plan and execute Amazon promotions, coupons, lightning deals, and seasonal campaigns.
- Monitor daily budgets, bids, and campaign performance, making data-driven adjustments.
- Research keywords and competitor strategies to refine advertising and promotional plans.
- Provide detailed reporting on promotions, campaign performance, and sales lift.
- Assist in managing product listings across Amazon and other marketplaces (Walmart, eBay, etc.).
- Ensure listings are fully optimized with titles, bullet points, keywords, and enhanced content (A Content, Brand Store).
- Collaborate with creative, operations, and marketing teams to ensure product content, pricing, and inventory align with campaigns.
- Track and analyze marketplace performance metrics (traffic, conversion, search ranking, etc.).
- Support the rollout of new product launches and e-commerce initiatives.
- Stay updated on e-commerce trends, Amazon policy changes, and marketplace best practices.
- Bachelor’s degree in Marketing, Business, or related field (preferred).
- 2 years of experience with Amazon Seller Central and Amazon Advertising (required).
- Strong understanding of Amazon promotions, advertising formats, and campaign optimization strategies.
- Experience with listing optimization, keyword research, and SEO for marketplaces.
- Proficiency in Excel/Google Sheets; experience with tools like Helium 10, Jungle Scout, or similar.
- Strong analytical, organizational, and communication skills.
- Ability to manage multiple projects, deadlines, and priorities in a fast-paced environment.
- Experience in other marketplaces (Walmart, eBay, Target , etc.) is a plus.