What are the responsibilities and job description for the Sales Marketing Community Liaison position at Sunland Home Care & Medical?
Sales Marketing Community Liaison
Location: Chandler, Gilbert, Mesa, Phoenix, Scottsdale Area
Reports To: CEO
Employment Type: Full-Time | Exempt
About Sunland Home Care
Sunland Home Care is a nationally recognized leader in non-medical, in-home care services. Family-owned and operated for over 9 years, we specialize in helping seniors age safely and comfortably at home. Our compassionate caregivers assist with daily living activities such as personal care, transportation, meal preparation, companionship, medication reminders, and exercise supervision.
Our mission is to prevent hospital readmissions and provide peace of mind to families through exceptional care and service. We are committed to being the preferred choice for in-home care by offering personalized support and maintaining the highest standards of professionalism and compassion.
Position Overview
We are seeking a passionate and results-driven Sales Marketing Community Liaison to lead outreach efforts, build strategic relationships, and drive new client acquisition. This role is ideal for a self-starter with a strong background in healthcare marketing, community engagement, and relationship-building. You will serve as the face of Sunland Home Care in the community, connecting with referral sources and promoting our services to ensure sustainable growth.
Key Responsibilities
Sales & Marketing
- Develop and execute outreach strategies to generate referrals from hospitals, skilled nursing facilities, physician offices, and other healthcare and community organizations.
- Build and maintain strong relationships with healthcare professionals, discharge planners, social workers, and community partners.
- Conduct market research to identify new opportunities and trends.
- Represent Sunland Home Care at community events, conferences, and networking functions.
- Collaborate with leadership to refine marketing strategies and campaigns.
- Track and report on referral activity, conversion rates, and market feedback.
Client Engagement & Onboarding
- Conduct in-home or virtual assessments with prospective clients and families.
- Educate families on available services and care options.
- Facilitate client onboarding, including documentation, service agreements, and deposit collection.
- Follow up with referral sources and care teams to ensure continuity and satisfaction.
Community Relations
- Act as a liaison between Sunland Home Care and the communities we serve.
- Address inquiries and feedback from clients, families, and partners.
- Promote Sunland’s mission and values through consistent, professional representation.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, Public Health, or related field.
- 2 years of experience in healthcare sales, community outreach, or business development.
- Proven success in relationship-building and client acquisition.
- Strong communication, presentation, and interpersonal skills.
- Ability to work independently and manage multiple priorities.
- Valid driver’s license, reliable transportation, and fingerprint clearance card.
Compensation & Incentives
This full-time exempt position offers a base salary of $60,000 annually, along with a performance-based commission structure. Specific commission details will be discussed during the interview process.
Benefits
- Medical, Dental, and Vision Insurance
- 401(k) with 4% Matching – after six months
- PTO per company policy
- Mileage Reimbursement
- Company Phone, Laptop, and Credit Card
- Weekly Pay Schedule
Work Schedule
- Regular Hours: Monday–Friday, 8:00 AM – 5:00 PM
- Availability: Must be reachable after hours for client or team needs
Equal Employment Opportunity (EEO) Statement
Sunland Home Care is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Why Join Us?
At Sunland Home Care, you’ll be part of a mission-driven team that values compassion, integrity, and excellence. We offer a supportive culture, growth opportunities, and the chance to make a meaningful impact in the lives of seniors and their families.
Ready to Apply?
If you're passionate about helping others, skilled in building relationships, and excited to grow with a company that truly cares—we want to hear from you.
Apply today and become part of a team that’s redefining what it means to care at home.
Please note: Employment is contingent upon successful completion of background checks conducted in accordance with applicable laws, should a conditional offer be made.
Salary : $60,000