Public Relations Director

• Serve as the senior-most spokesperson, articulating Suncoast’s vision, values, and strategic priorities across all external and internal platforms
• Represent the organization at high-profile events, industry forums, and media engagements, ensuring consistent and compelling messaging
• Proactively secure positive coverage by pitching timely stories, thought leadership pieces, and executive commentary to top-tier media publications
• Lead initiatives that spotlight member success, community impact, and innovation, positioning Suncoast as a thought leader in financial services and social responsibility
• Oversee the creation and quality control of all public-facing content, including compelling press releases, media kits, corporate announcements, and executive briefing materials
• Continuously monitor the media landscape (including traditional and digital channels) to identify emerging trends, potential risks, and strategic public relations opportunities
• Lead the organization’s reputation management strategy, including crisis communications, issues response, and risk mitigation
• Serve as the executive authority during reputational events, ensuring transparency, trust, and resilience
• Provide strategic counsel to the CEO, executive leadership, and Board of Directors on communications strategy, public affairs, and brand positioning
• Collaborate across departments to align messaging with business objectives and member engagement goals
• Track, measure, and analyze the effectiveness of all PR campaigns, utilizing data and metrics to refine future strategies and report on ROI
• Review and recommend new methods or procedures to make daily operations more efficient
• Perform considerable short-term planning, scheduling, and coordinating to develop and implement business objectives
• Set goals for assigned teams to achieve operational and strategic results
• Provide guidance, mentoring, and development opportunities for directly reporting staff
• Cultivate strong working relationships, build trust among team members, and respond appropriately to employees' concerns
• Assist with the development, monitoring, and maintenance of the annual budget
• Assist with regulatory compliance to ensure work is completed in accordance with applicable laws and government regulations
• Maintain knowledge and understanding of current trends, laws, and issues affecting area of expertise
• Attend educational events to increase professional knowledge
• Complete annual compliance and info security training to understand employees' role in maintaining effective compliance and security programs

• Bachelor's Degree in Communications, Journalism, Public Relations, Marketing, or a related field is required
• Advanced degrees or executive education in strategic communications or leadership are a plus
• Minimum of 8 years of proven leadership in a newsroom or broadcast environment (e.g., anchor, executive producer, bureau chief), with a nuanced understanding of media dynamics and public influence
• Demonstrated success as a high-profile spokesperson with experience navigating complex, high-stakes media environments
• Track record of designing and executing enterprise-level media strategies that drive brand visibility and stakeholder engagement
• Exceptional ability to craft and deliver compelling narratives that resonate with diverse audiences and reinforce organizational values.
• Experience leading crisis response efforts with poise, clarity, and strategic foresight
• Ability to influence senior leaders and cross-functional teams through strategic insight, emotional intelligence, and communication excellence
• Excellent organization, prioritization and analytical skills to effectively manage areas of responsibility and attain organizational goals
• Excellent written, verbal, and interpersonal communication skills to interact effectively with members, staff, vendors, and government regulators
• Ability to analyze and resolve complex problems or situations
• Ability to positively influence others regarding policies, practices, and procedures
• Strong knowledge and understanding of credit union products, services, policies, and procedures
• Strong knowledge and understanding of regulatory compliance
• Strong knowledge and understanding of credit union computer systems and software applications required to perform job duties

• Financial Well-Being: Bonus Program up to 12%, 401K Matching up to 8%, Retirement Planning, Pay Increases based on Competency, Employee Loan Discounts, Flex Spending Accounts
• Wellness: Medical Coverage, Dental and Vision Coverage, Access to 4,000 Gyms, Mental Health Resources, PTO Wellness Days, Short Term and Long Term Disability Coverage
• Work-Life Balance: 11 Paid Holidays, 3 weeks of Paid Time Off, 4 weeks of Paid Parental Leave, Birthday PTO
• Community Involvement: Paid Volunteer Hours
• Growth: Degree Assistance up to $5,000 per year

Suncoast Credit Union is consistently chosen as a Tampa Bay Times Top Workplace because its employees genuinely #LOVEWORK! Employees flourish in an inclusive culture celebrating growth and prioritizing the community. Chartered in 1934.

For more information, please visit our careers site at https://careers.suncoastcreditunion.com/