VP of Sales & Marketing

Who We Are

Sunbelt Fire builds and services the machines that protect life.

We equip those who run toward danger; firefighters, first responders, public servants, with excellence, integrity, and care.

We’re a family-owned company with deep roots in faith and hard work. We believe the way we serve our customers says something about who we serve. We believe growth is stewardship, not greed. And we’re building a business that honors God by serving people well.

Now we’re looking for the leader who can carry that same conviction into our sales and marketing engine; to unify, strengthen, and scale what we’ve been entrusted with.

Why This Job Exists...

You are the builder of a growth engine that honors God, serves people, and scales predictably. 

You unify sales and marketing into one system: one message, one rhythm, one standard. 

You turn mission into motion.

You align teams, create order, and drive results that outlast you.

You believe business is stewardship, not ownership; and that excellence is a form of worship.

Who You Are...

You are purpose-driven, not position-driven.

You lead from conviction, not convenience.

You are a servant first; confident, disciplined, and unafraid to hold yourself and others accountable.

You build trust through consistency in execution, not personality or intentions. 

You see leadership as responsibility, not privilege.

You don’t complain; you calibrate.

You have tasted grace and give it freely.

You build high-performing teams without sacrificing humility. 

You don’t chase comfort. You chase clarity.

What You Build…

You build sales processes that are simple, repeatable, and measurable.

You build a marketing team that tells the Sunbelt story with excellence and authenticity; no outsourcing our voice.

You build dashboards that tell the truth in real-time.

You build compensation plans that reward stewardship vs greed.

You build loyalty. With vendors, customers, and teammates; by showing up, following through, and keeping your word.

You build leaders under you.

You make yourself replaceable because that’s how legacy works – and that’s what stewardship is.

How You Lead…

You create velocity, not chaos.

You move fast because you think clearly.

You believe clarity comes before speed; direction matters as much as momentum.

You define success, assign ownership, measure results, and adjust fast.

You’re not a Pentagon strategist - you’re a Field General.

You lead from the front, visible and available.

You teach before you tell.

You hold people accountable without shaming them.

You see conflict as stewardship; a chance to build trust.

You lead from humility – leaning in to admit when you’re wrong and believing you learn from every person in the room.

What Success Looks Like...

• Sunbelt is moving clearly toward 50% market share.
• The sales team runs a disciplined playbook.
• The marketing team is built internally, not outsourced.
• Dashboards are trusted. Visibility into performance is foundational
• E-commerce and mapping tools are producing measurable results.
• Vendors express gratitude for partnership, humility, and excellence.
• The culture is strong, loyal, and led by next-generation leaders you developed.

How You Think…

You see revenue as a reflection of stewardship, not self-worth. 

You believe strong businesses fund Kingdom work.

You treat money as a tool, not the goal.

You know excellence and faith belong together. 

You lead by data and discernment, not emotion. 

You think in systems.

You live by this truth: God owns it — we steward it.

Who You’re Not

You’re not trying to build your own kingdom.

You don’t need constant validation.

You don’t overpromise or underdeliver.

You don’t play politics or triangle communicate.

You don’t settle for good enough.

You don’t chase base salary or titles; you chase impact.

You don’t confuse activity for progress.

You don’t throw matches in a box of fireworks - you build engines.

Anchored in the Seven Laws of UnbreakableOS™

• Purpose Beyond Profit: You lead for meaning, not metrics.
• Genesis Principle: You build from first principles, rooted in objective truths. 
• Net 7 Method: You manage cash and data with precision.
• Brand Moat: You make Sunbelt’s name untouchable through trust and story.
• Decision Velocity: You move fast and in the right direction.
• Hot Dog Stand Effect: You believe in people before they believe in themselves.
• Asymmetric Endurance: You build something that lasts when you’re gone – you see stewardship and dispensability as the same words.

What We Offer

• Medical, Prescription Drug, Dental and Vision Benefits offered through BCBS of Alabama and Mutual of Omaha
• Company paid Life Insurance
• Company paid Long Term Disability (Short Term Offered)
• 401k with Company Match
• Vacation and Sick Leave
• Paid Holidays

All positions are subject to background check and drug test.

If you feel called to learn more about this opportunity, we can't wait to meet you. Apply today! 

1). Step 1 – Complete Application

2). Step 2 – Complete Assessment via link below:

https://go.cultureindex.com/s/474CB40000

Since its founding in 1983, Sunbelt Fire is a family-owned and operated company providing apparatus, equipment, repair, and maintenance for the fire service. Today, Sunbelt Fire has a workforce of over 70 team members spread across five states. We not only deliver superior performance to our customers but also leave a lasting impact on the communities we serve. Rooted in dedication and teamwork, we have built enduring relationships, solidifying our position as a trusted partner in the fire service.