What are the responsibilities and job description for the marketing director position at SUN LAKES HOA 2?
The Marketing Director oversees the Associations marketing efforts, including content creation, digital execution, and campaign management to enhance the image, visibility, and member engagement. This role ensures residents and members receive clear, timely, and profession communication across multiple channels, while also promoting amenities, events and community initiatives.
- Content Creation: Developing and managing marketing content across multiple channels, such as emails, landing pages, and presentations.
- Digital Execution: Managing marketing automation in platforms like HubSpot and ensuring effective use of SEO tools.
- Campaign Management: Executing marketing campaigns, tracking performance, and making data-driven recommendations for improvement.
- Lead Generation: Supporting sales enablement efforts and coordinating direct mail campaigns and event logistics.
- Website Management: Managing and updating webpages and landing pages, ensuring SEO best practices are followed.
Qualifications:
- Possess 3-5 years of experience in B2B marketing, preferably in the service industry.
- Experience with HubSpot Marketing Hub is preferred.
- Excellent writing and editing skills.
- Proficiency in SEO tools.
- Experience with digital ads.
- Content optimization are also valuable.
Education:
- Bachelor's degree in communications, Marketing, Public Relations, or related field.