Director of New Brand Operations – Mexican Taqueria Concept

Sun Holdings is one of the largest franchise organizations in the U.S., proudly supporting over 1,300 restaurant locations across 31 states. We provide franchise management services to some of America's most beloved brands, including Applebee’s, Arby's, Bar Louie, Burger King, Cantina Laredo, Freebirds, Golden Corral, IHOP, McAlister’s, Papa John’s, Popeye’s, Taco Bueno, and Uncle Julio’s. Join our team of hands-on problem-solvers!

Job Summary:

We’re seeking a Director of New Brand Operations to lead the development and launch of a new Mexican taqueria concept at Sun Holdings. This high-impact role requires a balance of creativity, culinary authenticity, and operational expertise to bring a new restaurant brand to market and position it for long-term success. The right candidate will have direct experience opening and operating taco-focused or Mexican restaurant concepts and the vision to scale a new brand from the ground up.

What You’ll Get (Benefits):

• Competitive Pay (plus contingent bonus) – Your talent and hard work won’t go unnoticed.
• Health & Wellness Coverage – HSA, medical, dental, vision, disability, and life insurance plans to keep you and your family feeling your best.
• 401(k) Match – Helping you invest in your future (and putting more back in your wallet).
• Generous Time Off – Up to 16 paid vacation and sick days, plus 7 company holidays to recharge and reset.
• Free meals & company discounts – Enjoy our brands while you work.
• Daily Pay Option – Access your earnings before payday with our Earned Wage app.
• Career Growth – Opportunities to scale this concept and grow across our national portfolio.
• And more good stuff – Because working with us should feel rewarding every day.

What You’ll Do (Responsibilities):

As Director of New Brand Operations, you will own the end-to-end development and launch of Sun Holdings’ new Mexican taqueria concept. You’ll define brand positioning, develop authentic and innovative menus, and establish guest experience standards. This role includes providing input on site selection, collaborating on restaurant design, and driving operational readiness. You will oversee pre-opening activities, including staffing, training, and vendor partnerships to ensure a successful launch. Once live, you’ll transition the concept into scalable operations with a focus on profitability, consistency, and sustainable growth, while keeping ahead of industry and cultural trends to ensure authenticity and innovation.

What You’ll Bring (Requirements):

• 5–10 years of progressive leadership experience in restaurant operations.
• Proven track record in opening and operating taco-focused or Mexican restaurant concepts.
• Strong balance of creativity and operational discipline—able to innovate while executing with excellence.
• Experience working across functions (culinary, marketing, training, finance) to launch new concepts.
• Entrepreneurial spirit with the ability to build from the ground up while planning for scale.
• Spanish language proficiency preferred but not required.
• Ready to get started? Apply today and join a team that’s making a big impact—one location at a time.

At Sun Holdings, we’re committed to providing a safe, efficient, and supportive environment—for our team and the guests we serve. We’re proud to be an Equal Opportunity Employer. Curious about who we are? Check us out at www.sunholdings.net

Sun Holdings is one of the largest franchise organizations in the U.S., proudly supporting over 1,300 restaurant locations across 31 states. We provide franchise management services to some of America's most beloved brands, including Applebee’s, Arby's, Bar Louie, Burger King, Cantina Laredo, Freebirds, Golden Corral, IHOP, McAlister’s, Papa John’s, Popeye’s, Taco Bueno, and Uncle Julio’s.
Join our team of hands-on problem-solvers!