Director, Business Development

Position Summary:

Responsible for the development and implementation of business and marketing plans for the facility. Establishes strategic marketing plans to achieve the facility's objectives. Develops and manages the marketing department's operating budget.

Position Responsibilities:

Clinical / Technical Skills (40% of performance review)

• Develops and implements comprehensive marketing plans and programs for the facility's long- and short-term goals.
• Researches, monitors and analyzes financial, technological and demographic factors to capitalize on market opportunities.
• Oversees the advertising and promoting of the marketing plan/programs.
• Develops and implements the annual marketing plan for the facility.
• Develops marketing plans for assigned programs, which includes market analysis and financial feasibility studies.
• Assists the various departments of the facility with new business and marketing plans.
• Continuously monitors the effectiveness of new and existing marketing plans; evaluating analytics compiled through various resources
• Represents the facility with business leaders, physicians, the community and the media.
• Demonstrates excellent interpersonal skills within the facility and with the public.
• Communicates appropriately and clearly to the CEO, Board of Directors and the marketing staff; past failures, ongoing successes and future potentials
• Serves as a liaison between outside promotional agencies, the CEO and the Board of Directors.
• Consults other departments, as appropriate, to collaborate in regards to marketing and business plans.
• Demonstrates the ability to be flexible, organized and function under stressful conditions.
• Oversight of digital strategy (e.g., SEO, Social Media, etc.)
• Directly responsible for hiring, and appropriate staffing per hospital analytics.
• Manages department staff performance through ongoing counseling, coaching, delegation and feedback practice
• Perform other duties as assigned.

Safety (15% of performance review)

• Strives to create a safe, healing environment for patients and family members
• Follows all safety rules while on the job.
• Reports near misses, as well as errors and accidents promptly.
• Corrects minor safety hazards.
• Communicates with peers and management regarding any hazards identified in the workplace.
• Attends all required safety programs and understands responsibilities related to general, department, and job specific safety.
• Participates in quality projects, as assigned, and supports quality initiatives.
• Supports and maintains a culture of safety and quality.

Teamwork (15% of performance review)

• Works well with others in a spirit of teamwork and cooperation.
• Responds willingly to colleagues and serves as an active part of the hospital team.
• Builds collaborative relationships with patients, families, staff, and physicians.
• The ability to retrieve, communicate, and present data and information both verbally and in writing as required
• Demonstrates listening skills and the ability to express or exchange ideas by means of the spoken and written word.
• Demonstrates adequate skills in all forms of communication.
• Adheres to the Standards of Behavior

Integrity (15% of performance review)

• Strives to always do the right thing for the patient, coworkers, and the hospital
• Adheres to established standards, policies, procedures, protocols, and laws.
• Applies the Mission and Values of SUN Behavioral Health to personal practice and commits to service excellence.
• Supports and demonstrates fiscal responsibility through supply usage, ordering of supplies, and conservation of facility resources.
• Completes required trainings within defined time periods, as established by job description, policies, or hospital leadership
• Exemplifies professionalism through good attendance and positive attitude, at all times.
• Maintains confidentiality of patient and staff information, following HIPAA and other privacy laws.
• Ensures proper documentation in all position activities, following federal and state guidelines.

Compassion (15% of performance review)

• Demonstrates accountability for ensuring the highest quality patient care for patients.
• Willingness to be accepting of those in need, and to extend a helping hand
• Desire to go above and beyond for others
• Understanding and accepting of cultural diversity and differences

Education

• Required: Bachelors degree in Marketing or Business Administration
• Maintains education and development appropriate for position.

Experience

• Required: Three years in healthcare and/or medical industry
• Preferred: Previous marketing experience in a behavioral health setting
• May substitute education for experience