What are the responsibilities and job description for the Digital Marketing Functional Analyst position at Summit Racing Equipment?
SUMMARY:
The Digital Marketing Functional Analyst is part of a multi-channel Marketing and Technology team responsible for helping to execute Marketing campaigns that drive business growth and revenue. In this role they will collaborate with the marketing creative team and IT to understand and improve business processes and workflows. The person in this position should have experience with A/B testing, audience segmentation, automation and personalization strategies. With the main focus on analysis and reporting, they will help develop and deploy Marketing strategies that drive engagement and optimize campaigns.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following, other duties may be assigned:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- Serve as the Digital Marketing customer data expert.
- Work with customer data to aid in building feeds for behavioral marketing automations.
- Analyze and report marketing campaign performance sourced from multiple large datasets to identify trends and provide actionable insights.
- Collaborate with cross-functional teams to develop and execute marketing campaigns.
- Coordinate with stakeholders to promote events, marketing messages, promotions and key messages to be communicated.
- Proactively research and recommend new growth strategies for customer marketing communications.
EDUCATION and/or EXPERIENCE
Bachelor’s degree or equivalent in Data Science, Business Analytics, Information Systems, Marketing or related field with an emphasis on analytical and critical thinking skills. Practical experience with large complex data in a business environment. Preferred experience within ecommerce, multi/omni-channel marketing, automotive or consumer technology company.
This is a hybrid position with a minimum of two days a week required on-site.
The Team Member Experience:
We work together to take care of our customers, our communities, and each other. When you join the team, you’ll enjoy a positive, productive atmosphere where people truly believe in what they are doing. If you’re passionate about providing the best experience possible to our customers and to your fellow team members, you’re in the right place.
We work together to take care of our customers, our communities, and each other. When you join the team, you’ll enjoy a positive, productive atmosphere where people truly believe in what they are doing. If you’re passionate about providing the best experience possible to our customers and to your fellow team members, you’re in the right place.
If you are an individual with a disability and need assistance interacting with our career site, please contact us by calling (330) 630-5570 option 2 for Human Resources.
Summit Racing Equipment and its entities provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
