What are the responsibilities and job description for the Paid Search & Social Media Specialist position at Summit Marketing & Promotions?
ABOUT THE COMPANY
Summit Marketing & Promotions is a fast growing, full-service marketing agency based in Fort Lauderdale and seeking a Full-Time, In-Office - Paid Search & Social Media Specialist in SEM and social media paid advertising to join our team! If you are a Google ADs & Meta ADs guru, and have an analytical mindset, then this position may be the one that you’ve been looking for! Our paid search & social media specialist will perform day-to-day account management, while driving direct revenue for clients across baby boomer focused industries.
Must Have’s To Be Considered:
- 5 Years of experience with Google ADs, Bing ADs, Facebook ADs
- 3 Years of advertising agency experience
- Google Analytics Certification
- Google ADs Certification
- Proficient in GTM, GA4, Google Data Studio, and implementing pixels
- Self-starter mentality; you don't wait to be told to optimize
- Clear communicator who can translate data into clear insights and actionable recommendations
- Deep understanding of attribution, tracking, and measurement (GA4, pixels, conversion APIs, etc.)
Not Required But Will Give You An Edge Over Other Candidates:
- Facebook Blueprint certified
- LinkedIn ADs, Pinterest ADs, Meta Search ADs
- Experience copywriting
Essential Duties And Responsibilities
- Plan, build, and optimize campaigns across Meta ADs, Google ADs (Search, Shopping, Performance Max), TikTok ADs, and LinkedIn ADs
- Manage six-figure monthly AD spend across multiple brands and platforms
- Own performance metrics including but not limited to ROAS, CPL & contribution margin
- Develop and test audience strategies, creative concepts, and landing page variations with the assistance of team members
- Build and maintain reporting dashboards; deliver actionable insights to leadership
- Collaborate with creative team on AD assets, messaging, and promotional campaigns
- Stay current on platform changes, betas, and best practices
- Identify new channels and growth opportunities
- Build and manage full-funnel paid strategies (prospecting, retargeting, retention) aligned to client goals
- Improve campaign quality, account stability, and long-term performance
- Solve for Meta learning phase instability
- Build the operational backbone our internal teams run on:
- - Campaign launch and account audit SOPs
- - Scaling procedures and quality control systems
- - Spam lead handling and CRM / offline conversion workflows
- - Landing page optimization standards
- - Retargeting structures and performance review frameworks
Skills
Full-funnel campaign planning
- ROAS, CAC & CPL optimization
- Incrementality testing
- Creative strategy & testing frameworks
- Landing page optimization
- Competitive analysis
- New channel evaluation & expansion
Work Environment
- Fast-paced, results-driven — We're a rapidly growing full-service advertising agency. You'll move quickly, test often, and own outcomes.
- Collaborative team — Work directly with leadership, creative, and development teams. Ideas get heard; good ones get implemented.
- Multi-brand exposure — Manage campaigns across multiple industries with different audiences, products, and strategies. No two days are the same.
- Real budget, real impact — Six-figure monthly spend means your decisions matter. Wins are visible, and growth is measurable.
- Creative in-office environment — Our Fort Lauderdale headquarters is an open concept, which promotes a collaborative, communicative and creative work environment.
- Learning culture — Platforms change constantly. We invest in staying current and encourage experimentation.
Pay: $65,000.00 - $75,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Referral program
- Vision insurance
Work Location: In person
Salary : $65,000 - $75,000