Associate Director of National Accounts Sales

Job Summary:

The Associate Director of National Accounts Sales supports the growth and effectiveness of the National Accounts organization through onboarding, coaching, customer engagement, and crossbranch collaboration. Working closely with the Director of Sales, this role helps drive strategic initiatives, strengthen customer relationships, and align national account teams with organizational priorities. The position focuses on sales consistency, team development, customer satisfaction, and crossfunctional coordination to ensure strong execution across the organization

ESSENTIAL JOB DUTIES:

National Accounts:

• Lead onboarding, integration, and development of new sales representatives, including training schedules, materials, and sales enablement tools.
• Maintain and improve standardized onboarding programs, sales playbooks, and process documentation.
• Drive consistent adoption of sales processes, methodologies, and best practices across branches and subsidiaries.
• Partner with national account clients on capital planning, growth initiatives, and longterm relationship development.
• Collaborate with the Director of National Accounts to transition newly acquired national accounts.
• Support National Account Sales Managers with competitive and profitable RFP pricing strategies.
• Conduct business reviews with national account customers to assess performance and identify improvement opportunities.
• Serve as a liaison between national account customers, sales leadership, operations, and strategic partners to ensure successful account management.

Sales Team Engagement

• Provide ongoing coaching, development, and performance support for sales representatives and leadership.
• Field Coach to reinforce onboarding, sales training, and customer engagement practices.
• Identify development needs and collaborate with sales leadership on coaching and growth plans.
• Ensure consistent adoption of sales processes, accountability standards, and customer engagement expectations.
• Coordinate sales meetings, training programs, and team development activities.
• Strengthen communication and alignment between sales, operations, and branch teams.
• Support customer onboarding, account transitions, service alignment, and implementation activities.
• Assist with issue escalation, problem resolution, and continuous improvement efforts.
• Support strategic growth initiatives, sales enablement programs, and adoption of sales tools and reporting platforms.
• Collaborate with IT to enhance reporting systems and customer data visibility.
• Maintain compliance, internal controls, and risk management standards.
• Travel as needed to support customer engagement, branch operations, coaching, and strategic initiatives.

Team Management:

• Build and support highperforming teams by fostering a collaborative culture focused on engagement, accountability, and continuous improvement.
• Identify opportunities to improve operational efficiency, reduce costs, and streamline processes while maintaining exceptional customer service.
• Champion process improvement initiatives that enhance organizational effectiveness and customer satisfaction.
• Provide coaching, performance feedback, and professional development support while partnering with leadership on talent development and succession planning.

QUALIFICATIONS

The qualifications listed below are representative of the elements required to perform the job successfully, however in some cases, an equivalent combination of Education, Training, Certifications and Experience may meet the job qualifications.

Education, Training, Certifications:

• BA, BS, MBA; or equivalent combination of education- preferred.

Experience, Knowledge, Skill Requirements:

• 5 years of experience in sales leadership, sales support, onboarding, training, or sales enablement preferred.
• 5 years of experience in fire protection, life safety, facilities services, or a related service industry preferred.
• Proven ability to collaborate effectively with operations, branch leadership, sales teams, and corporate stakeholders.
• Experience evaluating team performance and supporting talent development, workforce planning, and succession efforts.
• Skilled in managing multiple priorities and projects in a fastpaced, growthfocused environment.
• Strong leadership capabilities with experience supporting strategic initiatives and driving alignment and accountability.
• Ability to analyze business challenges, identify improvement opportunities, and implement solutions that enhance performance and customer satisfaction

Communication Skills:

• Ability to read, write, and communicate effectively in English with employees, customers, and the board of directors.
• Strong communication, presentation, and relationshipbuilding skills with the ability to influence across all levels.
• Demonstrated ability to coach and develop sales professionals and crossfunctional team members.

Systems and Software Skills:

• Proficiency with CRM platforms, sales reporting tools, Microsoft Office applications, and other business systems used to support sales and operational effectiveness.

Other Qualifications:

• Valid driver's license with acceptable driving record required.
• Must be able to comply with SFNC's Drug and Alcohol policy and Background screening requirements, which may also include customer specific requirements based on contractual agreement.
• Travel up to 35%

PHYSICAL & WORK ENVIROMENT REQUIREMENTS

Reasonable accommodations may be made to enable individuals with disabilities to perform Essential Job Duties.

Physical Requirements:

While performing the duties of this job, the employee is required to sit and stand for long periods. Employee will occasionally be required to drive, bend, kneel, balance, lift <20lb, walk, stand, ascend/descend stairs, reach above and below shoulders, stoop, and twist.

Work Environment:

Employee will consistently be required to work indoors in an office or remote setting, work alone and with others. Employee will frequently be required to travel. Employee will occasionally be required to wear appropriate personal protective equipment, as required by company safety policies.

We are fully committed to equal opportunities for employment to all individuals regardless of race, national origin, gender, religion, sexual orientation, disability, familial status, and any other classification protected under the law. We are an Equal Opportunity, Affirmative Action employer.

While this job description is intended to be an accurate reflection of the position, management reserves the right to modify, add, or remove duties and to assign other duties as necessary.

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