International Strategic Marketing Manager

Brief Description

The annual range for this role is $106,000- $132,500

Final salary offers are determined based on a variety of factors, including relevant experience, specialized skills, and certifications.

Benefits Include

• Medical, Dental, Vision
• Paid Time Off- Including Volunteer Hours
• Life and Accidental Death Insurance (Company Paid)
• Short and Long Term Disability Insurance (Company Paid)
• 401K, 401K Match- Access to Certified Financial Planner
• Access to LinkedIn Learning
• YMCA discount and more!
  
  

Purpose And Scope Of Job

Responsible for collaborating with the managers for the GM & GB segments to create higher-level marketing strategies for the Americas. Partner with Strategic Sales to develop an industry focused go to market approach. Work with the Executive Team on strategic and branding iniatives. Responsible for other strategic marketing / international efforts that may not be directly product-specific. The focus of this position will be “international” in nature including global integration and lead among subsidiaries

Essential Functions (other Duties May Be Assigned)

• Create detailed strategic marketing analysis and plans and formal recommendations for evaluation.
• Together with the Segment Managers (Business Unit Mangers) and Strategic Sales Manager, help identify go to market strategies as they relate to Marketing and in assigned market segments/ Industries; then implement these strategies to successful completion goals.
• Work with the Product Management Team to help create annual and on-going product line strategies; provide input to the marketing communication team to ensure efficient execution of selected strategies from a marketing point of view.
• Monitor and understand all aspects of competitor’s marketing strategies and develop responses to those strategies.
• Develop marketing segment of product launch plans and help execute those plans.
• Serve as single point of contact for marketing communications issues with subsidiaries, sister divisions and corporate headquarters.
• Be the integral and key representative of SMA to the global marketing initiatives and projects involving Global HQ and other sister companies; lead many of these same global marketing efforts.
• Maintain control of company intellectual property assets.
• Work with the Strategic Sales team and Sr. Sales leadership to develop a lead generation system to foster and cultivate new sales.
• Develop and maintain a Social Media Strategy to enhance brand awareness.
• Participate in Industries associations to enhance the brand awareness of Sumitomo Machinery Corp of America and stay abreast of marketing, branding, and Technology changes in the industry.
• Together with the Product Managers, work to develop company professional training content intended for internal and customer-faced training.
  
  

Minimum Qualifications

• Bachelor’s degree in Marketing or Business. Master’s Degree is preferred or equivalent experience.
• Seven (7) years of experience in marketing of manufactured products including product management responsibilities. Strategic and/or international marketing experience highly preferred
• Three (3) years of project management experience primarily focused on marketing / product management.
• Strong knowledge of marketing fundamentals such as marketing mix, segmentation, positioning, targeting and differentiation focused on power transmission.
• Experience in working with cross-cultural teams across several facilities globally
• Fluent in English Language required, Functional Spanish and/or Japanese is a preferred option
• Any additional essential skills and/or knowledge as shown in the HRIS Career & Education > Skills section for incumbents holding this job title.
  
  

Work Conditions & Physical Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

The physical requirements described herein are representative of those which must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities, who are otherwise qualified, to perform the essential functions.

The above statements describe the general nature and level of work being performed. This job description does not serve as a contract nor does it limit the employer’s ability to establish or change the content, nature, or essential functions of this job. Employees holding this position will be required to perform any other job-related duties as requested by management. Under the Americans with Disabilities Act (ADA) of 1990, reasonable accommodations will be considered for qualified individuals with a disability.