What are the responsibilities and job description for the Digital Advertising Account Executive position at Sullivan Media Solutions?
Job Summary
We are seeking a driven, sales focused, Digital Advertising Account Executive to sell our digital marketing platforms. This role is ideal for someone with a strong sales skills, an understanding of digital marketing, and a passion for building client relationships, closing deals, and driving sales revenue. As a part of our sales team, you’ll work closely with our Director of Sales to attract new clients and promote our digital advertising services. Compensation for this position includes a salary plus commission. This is NOT a project management role. Only applicants with some demonstrated sales experience will be considered.
About Us
Sullivan Media Solutions is a leading media company in the Riverside/San Bernardino (Inland Empire) market, operating two highly-rated radio stations, KOLA-FM and KCAL-FM, and a dynamic digital marketing division, Sullivan Digital. We are passionate about delivering innovative advertising solutions to local businesses through radio and digital channels. Join our team to launch your career in digital ad sales!
Responsibilities
- Assist in pitching and selling digital marketing services (e.g., Display, Geofencing, Social Media, SEM, etc.) to prospective local businesses.
- Support the creation and execution of digital marketing campaigns across digital platforms.
- Build and maintain client relationships to ensure satisfaction and repeat business.
- Conduct basic market research to identify potential leads and tailor presentations to client needs.
- Have a strong desire to be out of the office and in front of as many potential new clients as possible every day.
- Build engaging sales presentations.
- Monitor campaign performance and report results to clients and internal teams.
- Stay updated on digital marketing and sales trends to improve pitch strategies and campaign effectiveness.Responsibilities:
- Assist in pitching and selling digital marketing services (e.g., Display, Geofencing, Social Media, SEM, etc.) to prospective local businesses.
- Support the creation and execution of digital marketing campaigns across digital platforms.
- Build and maintain client relationships to ensure satisfaction and repeat business.
- Conduct basic market research to identify potential leads and tailor presentations to client needs.
- Have a strong desire to be out of the office and in front of as many potential new clients as possible every day.
- Build engaging sales presentations.
- Monitor campaign performance and report results to clients and internal teams.
- Stay updated on digital marketing and sales trends to improve pitch strategies and campaign effectiveness.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent coursework/internship/job experience). College degree encouraged, but not required.
- 1-3 years of experience in digital advertising sales (internships, freelance work, or personal projects count).
- Familiarity with digital advertising platforms like Display, Geofencing, OTT, CTV, SEM, SEO, Meta, and other social media platforms.
- Strong interpersonal and communication skills, with the ability to present ideas and build rapport with clients.
- Ability to meet sales goals or demonstrate persuasive skills (e.g., through internships, retail, or student projects).
- Eagerness to learn about digital marketing and sales techniques in a fast-paced environment.
- Comfort with data analysis to track campaign performance and inform sales strategies.
- Ability to learn and work independently, cold call, generate leads, and perform other types of client outreach.
- Enthusiasm for creating compelling sales presentations or using graphic design tools (e.g., Canva, PowerPoint, etc.).