What are the responsibilities and job description for the Lead Wealth Advisor position at Sullivan Financial Partners?
Lead Wealth Advisor | Sullivan Financial Partners | Southlake, TX
Who We Are
At Sullivan Financial Partners, we’ve built more than a firm. We’ve created a movement. We empower clients and advisors to think bigger, dream bigger and live more intentionally.
Our team guides clients through The Confident Retirement Journey™, a holistic planning process designed to bring clarity, confidence and freedom.
We are growing, and we are intentional about how we grow.
Right now, we’re looking for a proven closer: an advisor who has led sales conversations from the first meeting to the signed paperwork and has the results to show for it.
This Is Not a Development Role
If you have mainly served as a support advisor, associate advisor or paraplanner, or you sat second chair while someone else led the meeting, this role isn’t the right fit yet. We need someone who walks into a first appointment ready to lead it and close it.
Why You’ll Thrive Here
- Qualified prospects provided from dinner seminars, movie events, educational events and digital marketing, with no cold prospecting
- A proven planning and client process that works when you run it
- Direct access to the founder
- Full planning, operations and service support behind every meeting
- High standards, transparency, trust and accountability in a team-based, high-performance culture
Who This Role Is For
This role is a fit if you:
- Have at least 2–3 years as the lead advisor, meaning you personally ran prospect meetings from the first appointment through the close, and the business was credited to you
- Can show your results: appointments led, clients won and new assets gathered
- Ask for the commitment confidently and handle objections without discounting your value
- Are experienced and coachable: you want to sharpen your edge, not have your habits validated
- Can check your ego at the door and focus on performance
This role is not a fit if you are new to leading sales conversations, want to do things your own way, resist structure, or want a lifestyle role.
What You’ll Do
- Lead the full client process: first appointment, discovery, plan presentation and close
- Deliver strategies across retirement income, investments, tax, healthcare and legacy
- Run our proven meeting structure in your own natural voice
- Guide clients to confident decisions and convert qualified prospects into long-term relationships
- Meet clear activity and conversion standards, reviewed weekly
- Partner with our planning, operations and service teams, who take care of the client after onboarding so you can stay focused on growth
What We’re Looking For
- 2–3 years of lead advisor experience with a documented closing track record (required)
- Series 65, or Series 7 & 66, and an active Life & Health insurance license (required)
- Experience with retirement income planning, including both managed assets and fixed indexed annuities
- A clean regulatory record
- Strong plus: an existing book of business, because it shows you can win and keep clients. Any transition must fully respect your current agreements.
- Bonus: CFP®, RICP® or a similar designation
Compensation
- Year 1: negotiated base salary potential while you onboard and transition onto our platform and process
- Year 2 onward: pay driven by sales and tied directly to the business you produce, with real upside for strong producers
- Industry-leading tools and support
Benefits
- Medical, dental and vision
- 401(k)
- Unlimited PTO and paid holidays
- Quarterly team events
- Monday–Friday schedule
How to Apply
Send your resume along with brief answers to the questions below. Applications without these answers will not be reviewed.
- How many years have you served as the lead advisor in prospect meetings, and at which firm(s)?
- In your most recent full year, roughly how many first appointments did you personally lead, and how many became clients?
- About how much in new assets did you personally gather last year?
- In 4–5 sentences, walk us through how you take a prospect from first meeting to signed paperwork.
- Do you currently serve a book of clients? If so, roughly how many households and how much in assets, and are you under any restrictive covenants?
Let’s Talk
If you’ve already proven you can close and you’re ready to do it with a stronger engine behind you, we’d love to meet you.
At Sullivan Financial Partners, we don’t just build retirement plans. We build people.