What are the responsibilities and job description for the Product Marketing Manager, Demand Generation position at Suger?
About Us
Suger is a revenue platform that helps our customers grow on the fastest growing B2B sales channel: the cloud marketplaces of AWS, Azure, GCP, and Alibaba. Launched in 2022, we take the tech debt out of marketplace sales by providing an API-first approach to provide a last mile solution between their existing tech stack (e.g. CRM, metering solution, ERP) and the cloud marketplaces. In just 1.5 years, we’ve contracted with close to 150 customers, ranging from early-stage startups to public companies.
We are seeking a talented and passionate Email Marketing Analyst to play a pivotal role in building world-class software. You will work closely with the co-founders and both engineering and GTM teams.
This is an awesome opportunity to get involved with a growing company that practices continuous innovation, and transforming the landscape of software solutions in the B2B sales market!
We are a seed-stage start-up, funded by top-tier investors, including Craft Ventures, Intel Capital, and Y-Combinator.
What You'll Do
Suger is a revenue platform that helps our customers grow on the fastest growing B2B sales channel: the cloud marketplaces of AWS, Azure, GCP, and Alibaba. Launched in 2022, we take the tech debt out of marketplace sales by providing an API-first approach to provide a last mile solution between their existing tech stack (e.g. CRM, metering solution, ERP) and the cloud marketplaces. In just 1.5 years, we’ve contracted with close to 150 customers, ranging from early-stage startups to public companies.
We are seeking a talented and passionate Email Marketing Analyst to play a pivotal role in building world-class software. You will work closely with the co-founders and both engineering and GTM teams.
This is an awesome opportunity to get involved with a growing company that practices continuous innovation, and transforming the landscape of software solutions in the B2B sales market!
We are a seed-stage start-up, funded by top-tier investors, including Craft Ventures, Intel Capital, and Y-Combinator.
What You'll Do
- Inbound Traffic Growth — Develop a unified search strategy across traditional and AI-driven discovery layers to increase organic sessions and secure top-10 rankings for core topic clusters (AWS Marketplace co-sell, Azure IP co-sell, Private Offers). Launch an editorial calendar and maintain a consistent content refresh cadence
- Conversion Rate Optimization — Build and optimize visitor-to-lead flows with CTAs, forms, and HubSpot workflows. Map content to each funnel stage (awareness → evaluation → demo) and refine landing pages and capture points to lift demo conversion rates
- Authority & AI Visibility — Implement AEO and LLMO strategies to ensure Suger appears in AI Overviews and LLM citations (ChatGPT, Perplexity, Copilot). Publish original data and partner case studies to gain backlinks and establish domain authority
- Operational Process Design — Create a repeatable inbound content lifecycle (research → production → publication → optimization → promotion). Build cross-functional workflows across Growth, SDR, and AE teams to efficiently activate and convert inbound leads
- Measurement & Reporting — Own the inbound growth dashboard (HubSpot GA4) and track leading/lagging metrics such as impressions, AI citations, demo requests, and content-sourced pipeline. Set quarterly targets and performance refresh cycles to maintain growth momentum
- 4–7 years of experience in B2B SaaS demand generation or product marketing (preferably for technical audiences)
- Deep knowledge of SEO and emerging AEO/LLMO practices
- Proven ability to translate keyword data and user intent into content and conversion systems
- Experience building or owning a content engine that sources measurable pipeline
- Analytical mindset, strong command of GA4, HubSpot, and/or Looker/Superset dashboards
- Bonus: experience with cloud ecosystems (AWS, Azure, GCP) or partner-led GTM
- Work alongside a top-notch team with experience at companies like Google, Meta, Salesforce, Pave, Motive, and Square
- Own a major pillar of our go-to-market strategy from day one - with the autonomy to build what you think is right
- Competitive compensation and equity plan
- Full healthcare benefits - extended health care, dental, vision, and life insurance
- Fast-moving, flat org structure with real product-market fit and big ambitions