Digital Shelf Manager

Suave Brands Company is looking for a highly organized and detail-focused Digital Shelf Manager eager to accelerate their career in the digital industry. In this position, you will play a critical role in driving our online presence and sales performance across multiple e-commerce channels.

You will be responsible for supporting the execution, monitoring, reporting and coordinating the optimization of our digital shelf as well as the brand’s presence in LLM prompt results such as ChatGPT, Gemini, Rufus or Sparky. You will coordinate with various teams (innovation, creative, marketing) to ensure that all aspects of our e-commerce content operations are aligned and working together seamlessly.

You will be responsible for providing optimization recommendations to the creative and brand teams using AI tools, helping ensure our images drive the highest conversions and we publish SEO & GEO copy.

Finally, you will be in charge of monitoring the performance of our digital shelf using Profitero and provide insights on our share of shelf on specific key words across Amazon, Walmart and other key retailer website. In additional you will lead the implementation of new technologies to track our share of prompt answers from the main AI LLM tools (Chat GPT, Gemini, Rufus, Sparky).

This role requires prior hands-on ecommerce marketing, operational, planning and reporting experience combined with high attention to detail, excellent time management and strong inter-personal skills to effectively collaborate with stakeholders and manage 3rd parties. A successful Digital Shelf Manager is highly analytical, organized with the ability to influence and be agile in a fast and ever-changing startup environment.

Key Responsibilities Include the Following:

Content Syndication & Management:

• Support the creation, management, and syndication of product content across Amazon, Walmart, Target, Dollar General, Kroger, Family Dollar, CVS, Walgreens, HEB, Meijer etc.
• Deliver timely content uploads to support new item launches.
• Ensure product information is accurate, consistent, and aligned with brand guidelines.
• Leverage tools such as Salsify (PIM) and Acquia (DAM) to manage and syndicate content efficiently across multiple platforms.

Content Optimization:

• Leverage AI tools like Vizit to identify opportunities to improve our image content with the goal to maximize conversion.
• Use AI tools like Catapult to assist the innovation team in developing copy to support our innovation launch.

Digital Shelf Performance & LLM Prompt Results Monitoring:

• Utilize Profitero or similar digital shelf analytics tools to monitor content performance, ensuring products are visible, competitive, and optimized.
• Analyze digital shelf data to identify opportunities for content enhancement and make data-driven decisions to improve product rankings and conversions.
• Lead the workstream to identify new technologies to audit LLM prompt results, implement trackers to report in share of LLM answers in relevant Beauty or Personal Care prompts.

Cross-Functional Collaboration:

• Work closely with marketing, sales, and product development teams to align content strategies with business goals.
• Collaborate with external agencies and vendors to produce high-quality content, including product descriptions, images, videos, and enhanced content (A content).

Project Management:

• Manage the end-to-end process of content creation and updates, ensuring all projects are delivered on time and within scope.

Compliance & Quality Assurance:

• Ensure all content meets legal, regulatory, and retailer requirements.
• Conduct regular audits of ecommerce content to ensure ongoing accuracy and relevance.

Qualifications Include the Following:

• Bachelor’s degree in Business, Merchandising, Marketing, or related field.
• More than 2 years of experience in e-commerce execution, with a strong understanding of brand management across multiple functions (advertising, demand planning, content creation, listing optimization, and SEO).
• CPG/beauty and/or personal care experience required.
• Required hands-on experience with Product Information Management (PIM) systems such as Salsify.
• Proficiency in using Digital Asset Management (DAM) systems, particularly Acquia.
• Experience with digital shelf analytics tools like Profitero.
• Proven track record of coordinating cross-functional teams and managing complex projects.
• Superior quantitative and analytical skills, including use of analytical tools and basic retail math.
• Proficient with Microsoft Suite, especially Excel.
• Outstanding interpersonal skills, including strong written & verbal communication skills.
• Demonstrates strong sense of ownership, future-forward thinking and proactively identifies opportunities.
• Embodies can-do attitude and willing to roll up their sleeves.
• Excellent organizational skills, ability to multitask, and work effectively in a fast-paced environment.
• Ability to operate both independently and collaboratively with cross-functional teams.
• Thrives in a fast-paced environment, flexible to pivot with competing priorities and provide timely crisis management.
• Comfortable retrieving and comprehending data to inform decisions and recommendations.
• Effective project management skills, supremely organized and detail-oriented.
• Innately curious, constantly seeking information and answers.
• Driven to solve problems and move quickly, propensity for action.