What are the responsibilities and job description for the Business Development Representative (Inside Sales) position at STS Truck & Utility Trailer Sales of New York?
Company Overview
STS Truck & Utility Trailer Sales of New York is a family-owned and operated business founded in 1949, serving the transportation industry with comprehensive sales, service, and parts facilities across multiple locations. We pride ourselves on offering a full range of tractor-trailers, heavy and light-duty truck equipment, yard trucks, extensive parts inventory, and service capabilities to meet our customers’ diverse needs.
The Role
You will be the first conversation a new customer has with STS. Your job is to find businesses that run trucks and trailers, start the conversation, figure out what they need, and hand qualified opportunities to our sales, leasing, rental, parts, and service teams. You are measured on the conversations you start and the opportunities you create.
What you'll do
- Make a high volume of outbound calls and emails to fleets, contractors, and owner-operators. This is a phone-first job.
- Greet and qualify walk-in customers, identify what they need, and route them to the right sales, parts, or service team.
- Research target companies and build call lists by industry and territory.
- Qualify leads and schedule next steps for the sales team across all STS business lines: trailer and truck sales, leasing, rental, parts, and service.
- Follow up with past and dormant customers to win them back.
- Log every call and next step in our CRM so nothing falls through the cracks.
- Run targeted campaigns by industry and territory, and use CRM reporting to track what is working.
- Keep an eye on competitors, pricing, and seasonal demand in the industries we serve.
- Perform additional tasks and responsibilities as assigned.
What We're Looking For
- Bachelor’s degree or equivalent combination of education and work experience
- Strong verbal communication skills; able to engage new contacts and build rapport professionally
- Self-directed with the ability to manage a pipeline and prioritize follow-up independently
- Organized and detail-oriented; able to maintain accurate records across multiple active accounts and campaigns
- Comfortable working with data to inform outreach strategy and measure activity against goals
- Proficient with MS Office; CRM experience a plus
- Valid driver’s license with a clean driving record
Nice to Have
- Prior experience in outbound sales, B2B account development, or customer-facing roles
- Background in competitive athletics or other high-accountability team environments
- Familiarity with commercial transportation, equipment leasing, or fleet operations is helpful but not required