What are the responsibilities and job description for the Retail Sales Specialist position at Strong Volkswagen, Inc.?
Company Description Strong Volkswagen, Inc., part of Strong's Auto Dealerships, has a long-standing presence in Salt Lake City, specializing in German import vehicles since 1955. The dealership has been the authorized Volkswagen dealer exclusively in downtown Salt Lake City for decades, reflecting deep expertise with the brand and its customers. Now in its fourth generation of family ownership, Strong Volkswagen maintains a strong legacy of customer-focused operations and community ties. Team members join a stable, established organization with a reputation for quality sales and service.
Role Description The Retail Sales Specialist is a full-time, on-site role based at Strong Volkswagen in Salt Lake City, UT. In this position, the specialist assists customers throughout the vehicle purchase process, including greeting visitors, understanding their needs, presenting suitable Volkswagen models, and guiding them through test drives and purchase options. Day-to-day responsibilities include maintaining up-to-date product knowledge, explaining features and benefits, creating price and financing proposals in partnership with the sales management and finance teams, and following up with prospective and existing customers. The role also involves ensuring the showroom and lot are presentable, accurately updating customer information in dealership systems, and collaborating with service and parts departments to support a positive overall customer experience. The Retail Sales Specialist is expected to meet sales goals while providing professional, attentive, and ethical service to every customer.
Qualifications
- Candidates should possess strong Customer Service and Interpersonal Skills to build trust, engage with diverse customers, and create a positive retail experience.
- Candidates should possess Retail Sales and Communication skills to effectively present options, explain pricing, and support customers in making informed decisions.
- Candidates should possess solid Product Knowledge of vehicles, features, and benefits, with the ability to learn and stay current on Volkswagen models and dealership offerings.
- Additional beneficial qualifications include goal orientation and the ability to work in a fast-paced retail environment; prior automotive or retail sales experience; comfort using CRM or dealership management software; basic math and negotiation skills; and a valid driver’s license with a safe driving record.
- High school diploma or equivalent required; further education or sales training is a plus.