What are the responsibilities and job description for the Digital Marketing Coordinator position at Strong Automotive?
Are you ready to build your digital marketing career and work with Google Ads campaigns that deliver real client results? As a Digital Marketing / Google Ads Coordinator, you’ll help create and optimize campaigns, analyze performance, and drive success for our clients across platforms like Search, Display, and Video.
We’re seeking someone eager to learn, grow, and bring a detail-oriented mindset to managing campaigns that connect customers to brands.
What You’ll Do- Manage Campaigns: Oversee Google Ads accounts daily to monitor performance and implement optimizations.
- Campaign Optimization: Update keyword bids, adjust budgets, and improve ad content for better ROI.
- Assist the Ads Team: Help with uploading assets, creating new campaigns, and bulk updates.
- Client Communication: Serve as the primary contact for client inquiries about Google Ads performance.
- Submit Co-op and Compliance: Ensure all campaigns meet client guidelines and compliance standards.
- Analyze and Report: Assist with campaign reporting using Google Analytics and performance dashboards.
- Stay Updated: Obtain and maintain Google Ads Certifications, keeping up with trends in Google Ads technology.
Qualifications
- Bachelors Degree in Marketing or related field, preferred.
- Google Ads Certifications in Search, Display, Video, or Shopping (preferred).
- Basic experience or familiarity with:
- Google Ads campaign types (Search, PMAX, Video, Display, Discovery).
- Google Analytics and/or GA4 for campaign tracking.
- Proficiency in Microsoft Excel (pivot tables, formulas).
- Strong attention to detail and excellent problem-solving skills.
- Bachelor's Degree in Marketing, Business or related field preferred or equivalent experience.