What are the responsibilities and job description for the Marketing Coordinator position at STRIVE?
Marketing Coordinator
Location: Dallas, TX
Company: STRIVE Real Estate
STRIVE is seeking an experienced Marketing Coordinator with a deep understanding of InDesign to support our rapidly growing Dallas brokerage team. This role is ideal for a highly skilled, CRE-savvy marketer who thrives in a fast-paced environment and can take ownership of all marketing functions—from property marketing to brand development to agent support.
The Position
The Marketing Coordinator is a critical member of the team responsible for elevating STRIVE’s brand, strengthening our market presence, and supporting agents with best-in-class marketing deliverables, which require InDesign. This individual will balance hands-on design work, CRE research integration, digital marketing strategy, and content creation across all platforms.
The candidate must have a strong command of Adobe InDesign and Photoshop, experience creating marketing materials for commercial real estate listings, and the confidence to manage multiple projects under tight deadlines. They must also be proactive, creative, and comfortable taking initiative without hand-holding.
Responsibilities
Property Marketing Design
- Produce all property marketing deliverables, including OMs, flyers, offering memorandums, pitch decks, proposals, and email campaigns using Adobe InDesign, Photoshop, and Illustrator.
- Maintain brand consistency across all digital and print materials.
- Collaborate with agents to translate deal information into compelling visual presentations.
Digital Social Media Strategy
- Create and manage multi-platform campaigns across LinkedIn, Instagram, Facebook, YouTube, and emerging channels.
- Develop content calendars, write copy, design graphics, and ensure consistent posting.
- Analyze and benchmark engagement, providing monthly reporting with optimization recommendations.
Brand Development
- Support the ongoing development of STRIVE’s brand voice, messaging, and visual identity.
- Guide agents in creating and elevating their individual personal brands.
- Identify opportunities for visibility, PR, awards, events, and community engagement.
Research Marketing Tools
- Become an expert on STRIVE’s internal research, marketing, and technology tools.
- Train and support agents on proposals, presentations, and platform utilization.
- Incorporate market research into marketing materials for stronger storytelling and credibility.
Content Creation
- Originate videos, photography, animations, reels, and short-form content for listings, brand campaigns, and events.
- Manage content archives, templates, and ongoing process improvements.
General Marketing Support
- Execute email marketing campaigns, announcements, and e-blasts.
- Assist with event planning, signage, and other promotional needs.
- Represent STRIVE at industry events when needed.
Requirements
- Bachelor’s degree in Marketing, Communications, Graphic Design, or related field.
- 5 years of marketing experience, ideally within commercial real estate, brokerage, or property marketing.
- Advanced proficiency in Adobe InDesign, plus strong working knowledge of Photoshop and Illustrator.
- Strong understanding of CRE terminology, listings, deal workflow, and property marketing basics (preferred).
- Excellent writing, editing, and proofreading skills.
- High attention to detail, organization, and ability to juggle many deliverables at once.
- Self-starter with the ability to anticipate needs and bring creative ideas forward.
- Flexible and solutions-oriented mindset—comfortable pivoting as priorities shift.
- Strong communication skills and ability to collaborate with a high-performance brokerage team.