What are the responsibilities and job description for the Marketing Manager Learning Solutions position at Stride, Inc.?
Job Description
SUMMARY:
As a contract-based Marketing Manager, you will be responsible for developing, executing, and optimizing marketing strategies and collateral that empower B2B education partners to drive B2C enrollments. This role combines strategic marketing expertise, strong partner enablement skills, and deep understanding of learner behavior to create high-impact content, campaigns, and tools that help partners effectively position, promote, and scale their learning programs.
The ideal candidate is a collaborative marketer with a passion for education, strong storytelling capabilities, and the ability to translate complex learning products into compelling, enrollment-boosting messages.
This is a full-time (40 hours per week) contract position with the potential to convert to a full-time employee. Conversion may be considered based on individual performance and business needs but is not guaranteed.
ESSENTIAL FUNCTIONS:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
Partner Enablement & Relationship Support
*Serve as the primary marketing point of contact for B2B partners, understanding their enrollment goals, target learner segments, and marketing capabilities.
*Develop partner-specific marketing plans and toolkits that support lead generation and enrollment growth.
*Provide ongoing consultation, best practices, and performance insights to partners to optimize their marketing and outreach efforts.
Marketing Strategy & Campaign Execution
*Build and execute integrated marketing strategies that can be white-labeled or co-branded for B2B partners.
*Lead the creation of B2C promotional campaigns-including messaging frameworks, landing pages, email sequences, social media content, and promotional assets.
*Conduct market and learner research to inform positioning, creative direction, and content approaches.
Content Development & Creative Production
*Develop compelling messaging and value propositions for learning programs across multiple modalities (online, bootcamp, workforce training, etc.).
*Produce high-quality collateral for partner use, such as brochures, program guides, videos, infographics, FAQs, and digital ads.
*Work cross-functionally with creative teams, product teams, and subject matter experts to ensure accuracy and brand alignment.
Performance Measurement & Optimization
*Track partner usage of collateral and measure impact on enrollment outcomes.
*Analyze campaign performance and recommend data-driven improvements.
*Maintain a scalable library of marketing assets and templates to streamline partner enablement.
Cross-Functional Collaboration
*Partner with Product, Sales, and Learning Experience teams to ensure marketing materials accurately reflect program features, learner outcomes, and competitive advantages.
*Support Sales with marketing materials and presentations for new partner acquisition.
This position has no formal supervisory responsibilities.
MINIMUM REQUIRED QUALIFICATIONS:
*Five (5) years of experience in marketing, with at least 2 years in partner marketing, education marketing, or B2B2C environments.
*Demonstrated ability to create B2C marketing collateral that drives engagement, leads, and conversion.
*Strong writing, storytelling, and editing skills with the ability to translate complex concepts into clear, compelling copy.
*Experience managing cross-functional projects and working with creative teams.
*Proficiency in marketing tools such as CMS platforms, email automation systems, and analytics tools.
*Ability to clear the required background check.
Certificates and Licenses: None required.
DESIRED QUALIFICATIONS:
*Experience in education, edtech, upskilling, or workforce development markets.
*Familiarity with partner enablement strategies and co-marketing.
*Background in UX writing, funnel optimization, or program positioning.
*Experience working in fast-paced, high-growth environments.
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
* This position is virtual and open to residents of the 50 states, D.C.
COMPENSATION & BENEFITS: Stride, Inc. considers a person's education, experience, and qualifications, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee's salary level. Salaries will differ based on these factors, the position's level and expected contribution, and the employee's benefits elections. Offers will typically be in the bottom half of the range.
We anticipate the salary range to be $57,519-$85,000. Eligible employees may receive a bonus. This salary is not guaranteed, as an individual's compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.
The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.
Job Type
EOR Contractor_CW (Fixed Term)
The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.
If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you can request the appropriate accommodation by contacting stridecareers@k12.com.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
Stride, Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or any other basis prohibited by federal, state, or local law. Stride, Inc. complies with all legally required affirmative action obligations. Applicants will not be discriminated against because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
SUMMARY:
As a contract-based Marketing Manager, you will be responsible for developing, executing, and optimizing marketing strategies and collateral that empower B2B education partners to drive B2C enrollments. This role combines strategic marketing expertise, strong partner enablement skills, and deep understanding of learner behavior to create high-impact content, campaigns, and tools that help partners effectively position, promote, and scale their learning programs.
The ideal candidate is a collaborative marketer with a passion for education, strong storytelling capabilities, and the ability to translate complex learning products into compelling, enrollment-boosting messages.
This is a full-time (40 hours per week) contract position with the potential to convert to a full-time employee. Conversion may be considered based on individual performance and business needs but is not guaranteed.
ESSENTIAL FUNCTIONS:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
Partner Enablement & Relationship Support
*Serve as the primary marketing point of contact for B2B partners, understanding their enrollment goals, target learner segments, and marketing capabilities.
*Develop partner-specific marketing plans and toolkits that support lead generation and enrollment growth.
*Provide ongoing consultation, best practices, and performance insights to partners to optimize their marketing and outreach efforts.
Marketing Strategy & Campaign Execution
*Build and execute integrated marketing strategies that can be white-labeled or co-branded for B2B partners.
*Lead the creation of B2C promotional campaigns-including messaging frameworks, landing pages, email sequences, social media content, and promotional assets.
*Conduct market and learner research to inform positioning, creative direction, and content approaches.
Content Development & Creative Production
*Develop compelling messaging and value propositions for learning programs across multiple modalities (online, bootcamp, workforce training, etc.).
*Produce high-quality collateral for partner use, such as brochures, program guides, videos, infographics, FAQs, and digital ads.
*Work cross-functionally with creative teams, product teams, and subject matter experts to ensure accuracy and brand alignment.
Performance Measurement & Optimization
*Track partner usage of collateral and measure impact on enrollment outcomes.
*Analyze campaign performance and recommend data-driven improvements.
*Maintain a scalable library of marketing assets and templates to streamline partner enablement.
Cross-Functional Collaboration
*Partner with Product, Sales, and Learning Experience teams to ensure marketing materials accurately reflect program features, learner outcomes, and competitive advantages.
*Support Sales with marketing materials and presentations for new partner acquisition.
This position has no formal supervisory responsibilities.
MINIMUM REQUIRED QUALIFICATIONS:
*Five (5) years of experience in marketing, with at least 2 years in partner marketing, education marketing, or B2B2C environments.
*Demonstrated ability to create B2C marketing collateral that drives engagement, leads, and conversion.
*Strong writing, storytelling, and editing skills with the ability to translate complex concepts into clear, compelling copy.
*Experience managing cross-functional projects and working with creative teams.
*Proficiency in marketing tools such as CMS platforms, email automation systems, and analytics tools.
*Ability to clear the required background check.
Certificates and Licenses: None required.
DESIRED QUALIFICATIONS:
*Experience in education, edtech, upskilling, or workforce development markets.
*Familiarity with partner enablement strategies and co-marketing.
*Background in UX writing, funnel optimization, or program positioning.
*Experience working in fast-paced, high-growth environments.
WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
* This position is virtual and open to residents of the 50 states, D.C.
COMPENSATION & BENEFITS: Stride, Inc. considers a person's education, experience, and qualifications, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value when determining a new employee's salary level. Salaries will differ based on these factors, the position's level and expected contribution, and the employee's benefits elections. Offers will typically be in the bottom half of the range.
We anticipate the salary range to be $57,519-$85,000. Eligible employees may receive a bonus. This salary is not guaranteed, as an individual's compensation can vary based on several factors. These factors include, but are not limited to, geographic location, experience, training, education, and local market conditions. Stride offers a robust benefits package for eligible employees that can include health benefits, retirement contributions, and paid time off.
The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.
Job Type
EOR Contractor_CW (Fixed Term)
The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.
If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you can request the appropriate accommodation by contacting stridecareers@k12.com.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
Stride, Inc. is an equal opportunity employer. Applicants receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status, or any other basis prohibited by federal, state, or local law. Stride, Inc. complies with all legally required affirmative action obligations. Applicants will not be discriminated against because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
Salary : $57,519 - $85,000