Franchise Owner/CEO

At STRIDE Fitness, you are not stepping into a job. You are building a performance-driven business for your community.

Salt Lake City, Utah continues to grow as one of the most dynamic and health-focused markets in the United States. The city attracts driven professionals, outdoor athletes, and families who prioritize performance, longevity, and an active lifestyle. With world-class access to the Wasatch Mountains, a booming tech sector along the Silicon Slopes corridor, and a rapidly expanding population, the energy in Salt Lake City is undeniable.

What Salt Lake City does not yet have is a premium, performance-based strength and cardio (HIIT) studio that combines treadmill interval training, strength work, and a dynamic recovery component in a single intentional experience built around accountability, coaching, and community.

As a Franchise Owner and CEO of STRIDE Fitness in Salt Lake City, UT, you would lead a high-growth boutique fitness studio while leveraging proven systems, national brand strength, and operational support. This is an opportunity to build a scalable, multi-unit asset in one of the most active and health-conscious cities in the country.

You would operate as the CEO of STRIDE Fitness Salt Lake City, driving culture, revenue, and expansion while following a playbook built for results, with an experienced corporate team there to support you every step of the way.

• Role Overview
• Launch and lead the first STRIDE Fitness studio in Salt Lake City, UT with full P&L responsibility.
• Build and develop a high-performance team that delivers an exceptional member experience.
• Establish STRIDE Fitness as the premier destination for interval training and recovery in the Salt Lake City market.
• Capture market share through local partnerships, corporate wellness relationships, outdoor and athletic communities, and grassroots marketing.
• Expand into additional Salt Lake Valley territories as performance milestones are achieved.
  
  
  

Key Responsibilities

Executive Leadership

Recruit, train, and lead a results-driven team focused on culture, retention, and operational excellence.

Financial Ownership

Own studio performance including budgets, KPIs, pricing strategy, and profitability.

Growth and Market Development

Build relationships across Salt Lake City, from local employers and tech companies to community organizations, run clubs, and performance-focused athletes.

Brand Stewardship

Deliver a consistent, high-energy, community-first experience that reflects both STRIDEs standards and the active culture of Salt Lake City.

Multi-Unit Vision

Operate with expansion in mind as the Salt Lake City market continues to grow.

Ideal Candidate Profile

• Deep knowledge of Salt Lake City, UT and strong local network
• 5 years of leadership experience in sales, operations, finance, management, or multi-unit environments
• Proven ability to build teams and drive measurable performance
• Strong financial acumen with experience managing budgets or P&L
• Entrepreneurial mindset with disciplined execution
• Intention to launch within 3 to 6 months
• Financial capacity to invest ($200,000 liquid capital minimum & $500,000 net worth)
• Competitive, growth-oriented, and community-driven
  
  
  

If you believe Salt Lake City is ready for a boutique fitness brand that sits at the intersection of performance training and long-term health, and you want to be the person who brings it here, lets connect.