Senior Director, Product, Core Product

About This Role

Strava is the app for active people. With over 150 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, Strava’s got you covered. Find your crew, crush your milestones, and keep moving forward.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

Strava is looking for a Senior Director of Product Management to drive high-impact product strategy, execution, and innovation. In this role, you will help shape the future of the core areas of our product (routes, maps, leaderboard/segments and activity analysis), guiding cross-functional teams to ship high-quality experiences with velocity, clarity, and purpose. If you are passionate about fitness and want to architect the future of a deeply loved product that inspires millions of users to perform billions of activities every year, this is the opportunity for you.

We follow a flexible hybrid model that translates to more than half of your time on-site in our San Francisco office — three days per week.

What You’ll Do:

• You’ll play a key role in defining product strategy, shaping the roadmap, and ensuring alignment with company growth goals.
• You’ll work cross-functionally with Design, Engineering, Data, and Business teams to bring ideas to life—quickly and effectively.
• You’ll have the opportunity to mentor and develop product leaders, fostering a culture of ownership, excellence, and innovation.
• You’ll use data, experimentation, and user insights to continuously refine and optimize the product.
• Lead with clarity, capability and confidence, setting roadmaps that maximize impact for both users and the business.
• Empower and inspire your team, fostering a culture of accountability, creativity, and continuous improvement.
• Balance vision with iteration, experimentation, rapid testing and learning while keeping long-term goals in focus.
• Drive execution with urgency—ensuring teams ship high-quality features on time and at scale.
• Collaborate closely with cross-functional partners, ensuring alignment and clear decision-making.
• Use quantitative and qualitative insights to deeply understand athlete needs and make informed product decisions.
  
  
  

What You’ll Bring to the Team:

• You have 12 years of experience in consumer (B2C) product management, with a proven track record of shipping highly impactful products at scale.
• You have 8 years of leadership experience, hiring, mentoring, and developing both individual contributors and product leaders.
• You have a proven track record of leading high-performing product teams that obsess customer needs
• You thrive in fast-paced, iterative environments, pushing teams to move quickly while maintaining excellence.
• You know how to mentor and scale product talent, creating the next generation of strong product leaders.
• You are data-driven and customer-obsessed, always seeking insights to refine product decisions.
• You have deep experience with A/B testing, experimentation, and user research to drive meaningful outcomes.
• You think beyond features—understanding how product strategy ties into company growth and success.
• You have the ability to influence at all levels, from executive leadership to individual product teams.
• An experienced Strava user is a plus.
  
  
  

Compensation Overview:

At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that. We take a market-based approach to pay, and pay may vary depending on the department and your location. Salary ranges are categorized into one of three zones based on a cost of labor index for that geographic area. We will determine the candidate’s starting pay based on job-related skills, experience, qualifications, work location, and market conditions. We may modify these ranges in the future. For more information, please contact your talent partner.

Compensation: $285,000 - $305,000. This range reflects base compensation only and does not include equity or benefits. Your recruiter can share more details about the full compensation package during the hiring process.

For more information on benefits, please click here.

Why Join Us?

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.

Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.

When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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