Organic Social Media Coordinator

Job Overview

The Organic Social Media Coordinator will be responsible for the day-to-day execution of our organic social media strategy across multiple platforms. This role is crucial for engaging our diverse mix of shareholders, building brand awareness, and fostering a strong online community. The Coordinator should be a creative self-starter with exceptional organizational skills who can manage a high volume of original content from concept to execution within a structured approval process.

Reports To: Marketing Manager

Location: Champaign, IL - Hybrid

Key Responsibilities

Content Strategy and Planning

• Shareholder Collaboration: Work closely with a diverse group of shareholders and departments to gather content ideas, align on messaging, and ensure brand consistency across all accounts.
• Content Calendar Management: Develop, maintain, and manage a multi-platform social media content calendar, ensuring timely, relevant, and consistent posting aligned with organizational objectives and key dates.
• Trend Monitoring: Proactively research and stay current on social media trends, platform updates, best practices, and algorithm changes to maintain maximum reach and engagement.
  
  

Content Creation and Execution

• Original Content Creation: Ideate, write, and produce engaging, high-quality, and platform-specific organic content (text, images, short-form video, stories) for all assigned social media channels (e.g., Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, etc.).
• Graphic Design: Create visually compelling graphics and digital assets using Canva or Adobe Creative Suite (Photoshop, Illustrator, etc.) to support social media posts and campaigns.
• Approval Workflow: Manage all content through an established internal review and approval process, ensuring all posts adhere to brand guidelines, legal requirements, and stakeholder sign-off.
  
  

Community Management & Engagement

• Audience Interaction: Actively monitor all social channels, engaging with followers by responding to comments, direct messages, and inquiries in a timely, professional, and on-brand voice.
• Social Listening: Monitor online conversations for brand mentions, relevant industry news, and potential reputation issues, escalating critical items to the appropriate internal teams.
  
  

Reporting and Analysis

• Performance Tracking: Track, measure, and analyze performance across all organic social media platforms using native platform analytics and reporting tools.
• Reporting: Prepare regular monthly reports on key metrics (engagement, reach, impressions, follower growth, website traffic) and provide data-driven recommendations for optimizing future content strategy and campaigns.
  
  

Required Skills and Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field, or equivalent experience.
• Experience: 1-3 years of hands-on experience managing organic social media for a brand or organization across multiple platforms.
• Creative Skills: Proven ability to create original, engaging, and brand-aligned content (copywriting, video, and imagery).
• Use submitted video or stock video to create video content
• Design Proficiency: Demonstrated proficiency with graphic design tools, including Canva and/or the Adobe Creative Suite (specifically Photoshop/Illustrator).
• Communication: Exceptional written and verbal communication skills, with an eye for detail and the ability to adapt tone for different platforms and audiences.
• Organizational Skills: Excellent project management, time management, and organizational skills, with the ability to manage multiple deadlines and diverse projects simultaneously.
• Soft Skills: High degree of professionalism, adaptability, and collaborative spirit to work effectively with cross-functional teams and demanding shareholders.

Bonus Qualifications (Optional)

• Experience with short-form video creation and editing (e.g., TikTok, Instagram Reels, CapCut).
• Familiarity with Social Media Management software (e.g., Sprout Social, HubSpot, Hootsuite).
• Basic knowledge of SEO and web traffic metrics.