What are the responsibilities and job description for the Digital Marketing Specialist position at Stratum Med, Inc?
Digital Marketing Specialist Job Description
This hybrid role requires a versatile digital marketer with expertise in both media buying, strategy and optimization, along with strong analytical skills and the ability to collaborate effectively with cross-functional teams.
Media Buying:
This hybrid role requires a versatile digital marketer with expertise in both media buying, strategy and optimization, along with strong analytical skills and the ability to collaborate effectively with cross-functional teams.
Media Buying:
- Execute paid media buys across various platforms including search engines, social media, DOOH, display networks, CTV/OTT, and Digital Audio.
- Leverage Stratum’s digital buying platform for purchasing (Basis)
- Oversee the planning, execution, and continuous optimization of digital marketing campaigns.
- Monitor and analyze campaign performance meticulously using relevant analytics tools.
- Provide data-driven recommendations to significantly enhance campaign effectiveness and efficiency.
- Stay informed about industry trends, competitive landscape, and emerging technologies in digital marketing.
- Conduct market research to identify potential opportunities and challenges in the digital advertising space.
- Work closely with stakeholders to manage and allocate budgets effectively.
- Monitor spending and ensure campaigns are executed within budgetary constraints.
- Collaborate seamlessly with the marketing team and other stakeholders to develop cohesive media buying strategies.
- Work with stakeholders to obtain necessary creative assets, content, and approvals for campaigns.
- Will directly report to Manager – Marketing Special Projects & Shared Services
- Bachelor’s degree in digital media, marketing, communication, business, or a related field is preferred.
- 2-5 years of extensive experience in digital marketing, with a strong emphasis on media buying, campaign management, and campaign optimization.
- Proven expertise in DSP buying or similar digital buying marketplaces is required, with Basis experience highly preferred.
- Proficiency in major digital advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads.
- Exceptional analytical skills with the ability to translate data into actionable insights.
- Strong communication and interpersonal skills for effective collaboration with cross-functional teams.