What are the responsibilities and job description for the Redesign Content Strategist position at Stratford Solutions Inc.?
Job Title: Redesign Content Strategist
Location: Brooklyn, NY
Job Type: Contract
Work schedule: Hybrid 3 days onsite and 2 days remote
Normal business hours Monday through Friday, 35 hours/week (not including mandatory unpaid meal break after 6 hours of work).
Pay Rate: $70 to $80 per hour
Job Description / Justification:
SCOPE OF SERVICES
The Content Strategist is a creative professional who will help communicate complex NYC government concepts to a general audience. They have a background in information architecture, website content management, and detailed research and analysis. They are also a skilled copywriter with the ability to translate complex topics into plain language.
This position will report to the Lead Digital Strategist.
TASKS:
- Create content requirements and outlines for guided experiences across nyc.gov
- Write compelling plain language web copy for guided experiences in compliance with the NYC web content style guide
- Interview subject matter experts from across NYC government to understand complex topics
- Create and audit inventory of existing features and functions
- Understand user behavior based on Google Analytics data
- Conduct research into city laws, policies, and processes
- Deliver high-quality content artifacts on strict deadlines
- Conduct quality assurance and provide critical feedback on other content workstreams
- Identify and track key performance indicators for content deliverables
MANDATORY SKILLS/EXPERIENCE:
Note: Candidates who do not have mandatory skills will not be considered
- At least 8 years of full-time experience in the role of content strategist, editorial strategist, information architect, or similar
- Strong copywriting skills with a portfolio of past work
- Experience writing to a style guide
- Strong research skills
- Strong interpersonal skills with experience organizing meetings and collaborating with stakeholders
- Project management skills with the ability to self-manage tasks and complete work on a deadline
- Basic Google Analytics skills: Be able to run reports on web traffic to inform content audits
- Experience using user research to inform decision-making
DESIRABLE SKILLS/EXPERIENCE:
The successful candidate should possess the following:
- Bachelor’s degree in relevant fields (e.g., Journalism, Communications, Creative writing, Digital media)
- Experience working in government, higher education, or non-profit organization
- Experience writing in plain language and at a sub-7th grade reading level
- Experience working in a modern content management system
- Experience navigating complex approval workflows and incorporating feedback from legal, policy, and executive stakeholders.
- Background in New York City with understanding of how New Yorkers interact with city government
Salary : $70 - $80