What are the responsibilities and job description for the Associate Media Director position at Strategy Media Services?
Strategy Media (strategy-media.com) is a boutique media agency based on Madison Avenue representing real estate and luxury brands nationwide and globally. We are seeking an Associate Media Director to join our growing team in NYC. Very competitive salary and opportunity for fast-track career advancement. This position is hybrid with 1-2 days in office.
Required: Minimum 6 years of digital planning experience, execution, and reporting across all digital paid media (SEM, Paid Social, Programmatic, Video, Display) with a focus on client management.
- Develop integrated media strategies and execute tactical plans for our clients across the whole consumer journey against defined audience segments and profiles.
- Responsible for total management of assigned accounts throughout the entire strategic, planning, and implementation process.
- Have a deep understanding and working knowledge of digital and social media platforms, trends, and best practices.
- Analyze relevant channels and outlets, develop budgets and flowcharts, and recommend tactical implementation and timing
- Perform campaign analyses and recommend media mix/campaign optimizations based on performance.
- Ensure the successful execution, management, and optimization of our clients’ paid media campaigns. This person will manage a small team in the day-to-day campaign execution and activation.
- Compile and present analytics reports to clients with key insights and actionable recommendations to optimize campaign performance. Must have strong experience with Google Looker Studio.
- Attend and lead client calls/meetings to present strategies and reporting metrics while providing excellent client service support.
- Track and evaluate emerging platforms, tools, and channels.
Required Skills & Experience
- At least 6 years of digital strategy/planning experience required (at media agency).
- At least 5 years experience with GA4, Doubleclick CM360, Facebook Ads, and Google Looker Studio (required).
- Must be well-versed in Search, Paid Social, Programmatic, and digital analytics, with the ability to utilize reporting insights to guide strategic media decisions.
- Demonstrate knowledge of working in the META ad platform and understanding of programmatic buying models for display and video.
- High-level proficiency in Excel with ability to do pivot & vlookup tables.
- Extremely thorough, analytical, and focused on details.
- Ability to work in a fast-paced environment with excellent organizational and multi-tasking skills to manage multiple projects effectively with flawless client–centric focus.
- Strong interest in working with a fast-growing small agency to contribute to its growth and willingness to provide leadership to our growing media team.
- Extremely detail-oriented and strong multi-tasking skills.
- Excellent verbal and written communication skills.
Tired of working long hours with no work-life balance where you are just a number? If you have that "can do" attitude, have a strong work ethic, and prefer working in a smaller, non-corporate, fun, and open environment, come join us!