Google Ads Specialist

OverviewThe Google Ads Specialist role is critical to helping small businesses thrive! This role will consist of on-site and/or remote client-focused working hours. You and the Marketing Director will have weekly meetings to review assignments, track work progress, and receive coaching. Meetings may be conducted in person or via remote conferencing. You will be responsible for creating Google Ads campaigns, optimizing campaigns and ads, creating and optimizing landing pages, and ensuring ROAS and CPA targets are met. You will have direct communication with clients and partake in client meetings with Strategy staff.This role is perfect for a strategic thinker and a metrics-oriented person who is passionate about generating leads for small businesses so they can grow. You will work with a team of other high-achieving marketing professionals.ResponsibilitiesConduct market and competitor research for new Google ads clientsDevelop and implement Google ads campaigns for clients across several industriesCreate, write, and optimize landing pages for ads using our in-house systemsAnalyze complex data trends to optimize campaigns and meet client goalsMaintain appropriate ROAS and CPA on campaignsBuild clear reporting that helps clients understand results and next stepsCollaborate with account managers on account strategies, reporting, and long-term growthEducate clients in a supportive and straightforward wayQualifications3-5 years of hands-on Google Ads experience (experience with six figure monthly ad spend)Experience building and managing campaign budgets at scaleExperience managing multiple client accounts and campaigns simultaneouslyExpert understanding of Google Ads, GA4, digital advertising, and landing page best practicesAbility to handle many clients at once and stay organizedStrong analytical and critical thinking skillsAbility to consult with clients and account managers on ads strategy, budgeting, and tacticsCompetenciesEducation – regularly invests in knowledge and experiences to better perform required dutiesExperience – able to synthesize and maximize learning from various experiencesOrganization/Planning – able to bring order to chaosSelf-Awareness / Feedback – able to accept feedbackTeam Player – works great with teams and contributes for the greater goodCommunication – excellent oral and written communicationCustomer Focus – strives to do what is best for the client over personal preferenceGoal Setting – able to set and achieve growth goals for client accountsJudgement / Decision Making – able to make decisions with confidenceStrategic Skills – able to see the future and determine a path to get therePragmatism – has a practical, matter-of-fact way of approaching problemsTrack Record – has shown ability to produce high ROAS across many simultaneous Google Ads campaignsResourcefulness / Initiative – able to solve problems and find a way vs stopping at roadblocksIndependence – able to operate without extensive oversight or “handholding”Stress Management – able to manage the load of many client accounts and campaignsAdaptability – able to adapt to changing situations or projectsListening – able to actively listen, understand and act on conversations with accuracyIntelligence – exhibits a high level of common sense and technical systems understandingAnalysis Skills – able to clearly see connections between data and know how to improve resultsConceptual Ability – Able to create new ideas with little to no directionIntegrity – consistent internal and external behaviors that are true to company valuesAssertiveness – able to proactively advocate and stand firm in the way of pressureEnergy / Drive – highly driven to succeed and accomplish greatnessAmbition – seeks to accomplish greatness and reach higher goalsTenacity – able to finish what is started on time and on budgetEmpowerment – seeks the best in othersGenerosity – freely gives of time, knowledge, and talentExcellence – strives for excellence in all aspects of workCreativity – able to bring new and creative ideas to any problem or challengePassion – exhibits intense and contagious enthusiasmJoy – chooses positivity, encouragement, and authenticityPotential ScorecardsAverage campaign ROASAverage campaign CPACampaign setup SLAsOptimization TasksCampaign KPI improvementsClient satisfactionQueen Bee FunctionThis role serves the Queen Bee Function by generating leads and sales for small businesses which helps them grow and survive.  Company DescriptionWhat drives you?What fuels you?What calls to your sense of purpose?Do you know?Are you ready to find out?Strategy is a unique cohort* of individuals who are driven to exemplify the values of joy, empowerment, generosity, passion, creativity, and excellence. While we each have different skills, we share these values and live them out in service to our clients and each other.If you are ready to discover who you were meant to be and live a life larger than yourself, we invite you to apply.*”In statistics, marketing and demography, a cohort is a group of subjects who share a defining characteristic...”Be aware, we have a strenuous interview process which includes several unique meetings in a variety of formats. https://strategynewmedia.com/careers/google-ads-specialist/

Salary : $70,000 - $100,000