Business Unit General Manager

Do you have an entrepreneurial spirit and enjoy leading teams? Do you have experience in the the convenience store, wholesale distribution, or retail merchandising industries?

If so, join SRP as a Business Unit General Manager in Brunswick, GA!

Driven by our mission to exceed expectations through passion, performance and profitability.

Since our founding as a regional distributor of sunglasses in 1969, SRP has grown into an international leader providing in-store merchandising solutions to a wide variety of retail partners and their consumers. We have built relationships with thousands of international, national, and regional retailers who rely on our customized solutions in more than 60,000 locations across the U.S. and Canada. With warehouse facilities in several states and service reps covering all regions of the country, there isn't a retail location we can't service.

Duties/Responsibilities

• Oversees all aspects of sales, operations, distribution, inventory management, and profitability, with full P&L accountability for revenue, margin, EBITDA, and expenses.

• Develops and executes strategic and financial plans, including budgeting, forecasting, and KPI tracking to ensure sustained performance and efficiency.

• Partners cross-functionally with Supply Chain, Product, Finance, and Marketing to align initiatives and drive business unit objectives.

• Identifies and activates new products, trends, market opportunities, and expansion strategies to accelerate growth.

• Leads, mentors, and holds sales and operational teams accountable for achieving sales, margin, and service KPIs.

• Conducts field visits, ride-alongs, and team meetings to ensure strong market execution and alignment.

• Builds and converts pipelines of new customer prospects while deepening relationships with existing accounts through new programs, promotions, and product offerings.

• Leverages market and store-level insights to uncover opportunities for competitive advantage, upselling, and cross-selling.

• Monitors operational metrics including service levels, shrink, inventory turns, and distribution efficiency, implementing corrective actions as needed.

• Ensures compliance with safety, regulatory, and company policies across field and distribution operations.

• Prepares executive-level reports summarizing results, risks, and strategic opportunities for leadership review.

Required Qualifications

• Minimum 5 years of experience in sales leadership or general management roles, preferably in retail, consumer goods, or distribution.

• Minimum of 2 years of experience in the convenience store, wholesale distribution, or retail merchandising industries.

• Proven track record of field-based sales, new account growth, and meeting sales goals.

• Demonstrated experience leading remote field sales teams with a performance-based culture.

• Strong business acumen with the ability to connect field activity to financial outcomes (sales, margin, EBITDA).

• Ability to analyze data and sales statistics and translate results into actions and solutions.

• Excellent communication, relationship-building, and negotiation skills.

• Self-motivated, self-directed, and highly accountable with strong follow-through.

• Comfortable working independently and traveling frequently (50% , including overnights).

• Valid driver’s license and good driving record.

Preferred Qualifications

• Knowledge of regional markets across the Southeast, particularly Georgia and surrounding states.

• Experience managing multi-site operations (field DC).

• Proficiency in CRM tools (e.g., Salesforce) and Microsoft Office Suite.

• Exposure to S&OP/demand planning and pricing/promo governance.

Benefits and Perks:

• Medical, dental, and vision insurance
• Company paid short term disability and life insurance
• Paid holidays and floating holidays
• Flexible PTO plan
• 401(k) with company match
• Tuition Reimbursement
• Employees paid weekly
• Join us, and let’s deliver data-driven retail solutions.

SRP’s mission is to exceed expectations through passion, performance and profitability. It’s an exciting time for our company and if you’re ready to unleash your potential to help fulfill our mission and vision, apply today.

We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.

The gross base salary is $120,000 with a performance-based incentive tied to EBITDA growth. OTE positioned at $180,000–$200,000, with upside potential above $225,000.