Marketing Manager, Lifecycle and Community

At StrataTech/TWS/RSI, we are zealous advocates of positive and sustainable life change through skilled trades education. We are laser-focused on student success by focusing on organizational and operational improvements, a dedication to excellence in training programs, innovation and technology aligning industry transformations, and a culture built on human compassion, care, and service. Together, we are on fire to inspire and collectively strive to make a true impact in the lives of others. Collectively, our organizational core values are focused on promoting an incredible work environment, with genuine and authentic people, which is both challenging and fun, while focused on serving the needs of others. Together, we are united with the desire to make a positive impact in the lives we touch and in the communities we serve.

• Challenging and Fun
• Creating an Incredible Work Environment
• Genuine People
• Force For Good
  
  

Job Description:

The Marketing Manager, Lifecycle & Community is responsible for building and sustaining a vibrant, professional community for Tulsa Welding School. This role manages the end-to-end stakeholder experience once the enrollment process is complete, fostering lifelong relationships between the institution and its students, alumni, and employer partners. By driving engagement and advocacy, this role turns graduates into lifelong brand ambassadors, referral sources, and future industry leaders.

Key Responsibilities

• Community Advocacy & Engagement: Develop and execute high-impact strategies to engage students and alumni through digital platforms, professional networking, and events.
• Lifecycle Stewardship: Act as the primary advocate for the post-enrollment experience, ensuring a seamless transition from "student" to "successful graduate".
• Strategic Communication: Partner with functional marketing teams (Social, PR, Brand) to deliver targeted, high-value content that supports professional development and brand loyalty.
• Technology Business Ownership: Serve as the business lead for the alumni and community engagement platform, ensuring data integrity and a premium user experience.
• Career & B2B Liaison: Collaborate with Career Services and B2B partners to bridge the gap between skilled graduates and the employer organizations that hire them.
• Brand Advocacy Programs: Establish and manage mentorship initiatives and recognition programs that empower alumni to serve as advocates for current students.
• Lifecycle Growth: Identify opportunities for "lifetime learning," continuing education, and certification programs to support graduates throughout their entire careers.
  
  

Education and Experience:

• Bachelor’s degree in Marketing, Communications, Business, or a related field; OR equivalent professional experience.
• Minimum of 3–5 years in community management, lifecycle marketing, or alumni relations, with a proven track record of managing complex stakeholder groups.
• Technical Proficiency: Strong experience as a business owner for CRM or community engagement platforms; proficiency in Microsoft Office and digital communication tools.
• Strategic Ability: Demonstrated experience in project management and the ability to translate organizational goals into actionable community engagement plans.
  
  

Preferred Attributes:

• Strategic Mindset: Ability to see the "big picture" of how community engagement drives long-term brand equity and enrollment growth.
• Relationship Architect: Exceptional interpersonal skills with the ability to build trust across diverse populations, including students, tradespeople, and corporate executives.
• Adaptability: Experience navigating brand transitions or organizational changes with a focus on stakeholder reassurance and retention.
• Industry Affinity: A genuine passion for the skilled trades and a desire to act as a "force for good" in the lives of our students.
  
  

People Responsibilities:

No people responsibilities

Physical Environment:

• This is a hybrid or remote position, depending on location
• Work can be performed in a variety of settings, from temperature-controlled office environments to outdoor areas exposed to the elements
• Incumbent may sit for long periods of time at a desk or computer terminal
• Incumbent may use calculators, keyboards, telephone and other office equipment
• Stooping, bending twisting, and reaching may be required
• Some work may be completed in classroom or shop environment
  
  

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

In Your Cover Letter:

In your cover letter, please include a brief response (250 words or less) to the following: “Why does the concept of ‘Lifecycle and Community Marketing’ appeal to you in the context of skilled trades education?”

Why should you apply?

• Competitive benefits package including Medical, Dental, and Vision (with Company paid employee only dental & vision option) plus access to virtual doctor’s visits
• Flexible Spending Account and Health Savings Account options
• 401(k) Employer Match
• Short- & Long-Term Disability – Company Paid
• Basic Life Insurance – Company Paid
• 12 Paid Holidays
• Your Birthday off – Company Paid
• 3 weeks PTO – 1st yr. (accrual)
• Tuition Reimbursement
• Employee referral bonus program
• Headspace membership – Company Paid
• Marquee Health Well-Being Program – Company Paid
  
  

Pet Insurance, Accident Insurance, and other optional insurance plans

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.