Paid Media Analyst

Description

Stratacomm seeks a passionate and data-driven analyst to join our Paid Media Team. The analyst will maintain, collect, and analyze data for media campaigns. This role will develop in-depth campaign insights and test strategies for select accounts. The analyst will work closely with the Media Strategists to ensure successful deliverables for our clients.  

Responsibilities: 

• Maintain, collect, and analyze large-scale data from media vendors to assess campaigns 
• Lead weekly/monthly reporting to drive account insights across all department deliverables
• Based on correlations, provide optimization recommendations and other actionable insights for paid media campaigns
• Drive agency-wide data roadmap, evolve our capabilities to keep up with agency needs and industry trends
• Migrate current data structure to a more robust toolset to maintain continued data collection, quality, and analysis

Requirements

• Bachelor’s degree with a minimum of 2 years of data analytics experience 
• Experience interpretting data and recommend optimizations based on correlations in data sets 
• Strong understanding of Excel, including pivot tables, lookups, and macros 
• Be a self-starter with a problem-solving and entrepreneurial mindset 
• Experience compiling large datasets into clear reports for non-technical stakeholders
• Strong communication skills, the ability to collaborate with team members, cross-functionally, and industry partners 
• Highly organized, team player with practical time management skills 
• Ability to draw valuable insights from raw data and collaborate with the media strategist for media plan details and learnings 
• Ability to compile large data sets from multiple sources into cohesive reports, communicating a clear story to clients without a robust data stack
• Desire to seek new learning opportunities and develop skills to grow in the role
• Experience with Paid Media in an agency or in-house is valuable
• Programming and computer science experience with Python and/or SQL proficiency is a bonus

About Stratacomm:  

Do great work. Have fun. Success will follow. 

Stratacomm was founded on these principles 30 years ago. Today, it is an independently owned, full-service strategic communications agency that helps clients raise awareness, enhance reputation, shape policy and build market share. With offices in Washington, D.C. and Detroit, in recent years, Stratacomm has been named one of Washingtonian’s 50 Great Places to Work, one of PR News’ Top Places to Work in PR and one of Metro Detroit’s Best and Brightest Companies to Work For. We are creators, copywriters, storytellers, digital strategists, content producers, program managers, social listeners, and more. With deep expertise in transportation & new mobility, energy & sustainability, government and social change, our reputation is built on delivering exceptional client service and measurable results. 

Stratacomm offers employees a best-in-class workplace culture, competitive benefits including 401(k) matching, medical, vision, dental insurance, Open PTO, Paid Parental Leave, and a Remote-First work policy, designed to fit your needs. Employees responded with 100% agreement to the statement “Stratacomm is a great place to work” on all recent engagement surveys.   

Stratacomm is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, height, weight, or veteran status in employment. 

Salary Description

60k-75k