Demo

Director of Sales

Strand Hospitality Services
Pensacola, FL Full Time
POSTED ON 3/31/2026
AVAILABLE BEFORE 4/29/2026

Join the Courtyard by Marriott Pensacola West, a Strand Hospitality managed hotel!

We offer competitive salaries and benefits for our valued leaders!

Strand Hospitality offers medical, dental, and vision plans at competitive rates. You also receive a paid time off package, company paid basic life and AD&D insurance and the option to purchase additional life for yourself, a spouse and/or children. Company paid short-term and long-term disability insurance are also part of our package.

Join a 401(k) Fidelity plan with a company match of up to 4% of your gross annual income. You also receive discounts in hotels located worldwide, theme parks, Broadway shows, and much more!

The Director of Sales is responsible for direct proactive sales and marketing activity to meet and exceed the revenue goals for all properties that they are assigned to. This position is crucial to the success of the hotel’s annual performance plan and must maximize revenue opportunity from each applicable sales channel. The Director of Sales must demonstrate outstanding associate and customer relations and will act as a key element of the hotel management team. The Director of Sales will drive customer loyalty by delivering service excellence throughout each customer experience.

Duties and Responsibilities

Including, but not limited to:

  • Provide exemplary service to drive customer satisfaction and loyalty by assisting the customer and ensure their satisfaction before and during their stay.
  • Gain an understanding of the hotel’s primary target customer and service expectations
  • Provide weekly sales call reports and work with the team to direct their efforts to business needs.
  • Perpetuate enthusiasm and a spirit of sales throughout the hotel team.
  • Ensure a high level of customer satisfaction.
  • In partnership with Revenue Management, develop a revenue strategy to achieve short- and long-term revenue goals.
  • Develop and execute a goal-oriented action plan outlining planned sales activities on a quarterly basis.
  • Review period end report and adjust sales plans appropriately to business needs.
  • Work with property team to determine best accounts to focus on for new revenue growth.
  • Manage sales budget. Use available tools to understand the market conditions and competitors’ strengths and weaknesses and know how to sell against them.
  • Lead the sales effort in proactively identifying, qualifying, and soliciting business opportunities through account and market penetration and saturation.
  • Collaboratively works with on-property and off-property sales channels (Call Center) to ensure sales efforts are coordinated, complementary, and not duplicated.
  • Uses negotiating skills and creative selling abilities to maximize revenue.
  • Conducts hotel tours and site inspections for potential customers.
  • Handles key account contacts in representing the hotel.
  • Builds and strengthens relationships with existing and new customers.
  • Effectively develops relationships within community to strengthen and expand customer base.
  • Works with the team to handle all sales opportunities.
  • Creates professional customer correspondence as required – sales agreements, proposals, and letters.
  • Various other duties as assigned by Supervisor.

Requirements

  • Minimum of High School Diploma or GED
  • Bachelor’s degree in related field preferred
  • Comparable record of sales leadership experience required
  • Hotel brand sales experience preferred
  • Valid driver’s license, acceptable driving record and insured vehicle
  • Ability to travel locally to existing and potential clients required
  • Other travel as necessary

Strand Core Values

All associates are expected to embody the values listed below with everyone they encounter and to support the company mission to Develop Prosperous, Lasting Relationships.

RESPECTFUL

ADAPTIVE

SERVICE

ACCOUNTABLE

UNIFIED

DEDICATED

Competencies

  • Initiative
  • Attention to Detail
  • Industry Awareness
  • Time Management
  • Building Relationships

Work Environment

  • Frequent sitting, standing and walking
  • Frequent trunk rotation and forward bending while sitting and standing
  • Frequent squatting and reaching above and below shoulders
  • Vision – close, depth, distance, focus adjustment required frequently
  • Hand/fingers – Frequent use of fine motor skills
  • Occasional lifting up to 15 lbs.

It is the policy of Strand Hospitality Services not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.

Salary : $65,000 - $75,000

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