What are the responsibilities and job description for the Regional Retail Director position at Story Cannabis?
Our Story:
Story Cannabis was built by misfits on a mission — people bold enough to shift the cannabis narrative and create something better. Founded in 2021 by industry veterans, Story is a vertically integrated company headquartered in Phoenix, operating across Arizona, Maryland, Ohio, and Louisiana, and we’re just getting started
.
Our vision is to bring hope, happiness, and healing to the world through cannabis, and we’re doing it one state, one store, and one customer at a tim
e.
Leadership defines how we show up. Data drives how we grow. Gratitude keeps us grounded. Unity fuels our momentum. And growth, in every sense, inspires everything we
do.
If you’re ready to challenge what’s expected and shape the future of cannabis, your next chapter starts with St
ory.
Over
view:
The Regional Retail Director is responsible for driving operational excellence, consistency, and performance across all retail locations in Arizona. This role sits at the intersection of strategy and execution, translating company-wide retail objectives into scalable systems, processes, and performance standards. The Regional Retail Director partners closely with the Vice President of Retail and cross-functional leaders to ensure best-in-class store operations, compliance, customer experience, and team development across a multi-state cannabis foot
print.
Responsibi
- lities:
Lead, coach, and develop a team of regional District Managers, building strong bench strength and successio - n plans.Ensure consistent leadership expectations, performance management, and professional development across all retail management
- levels.Foster a culture of accountability, collaboration, and continuous improvement aligned with Story’s values and support VP of
- Retail.Serves as the primary owner of retail operational governance, including SOP, compliance execution standards, audit readiness, and system a
- doption.Ensures operational issues are resolved through regional /district leadership rather than direct store-level inte
- rventionPartner closely with Marketing, Merchandising, HR, Compliance, IT, Finance, and Supply Chain to ensure retail needs are supported and brand standards are
- upheld.Act as a key liaison between corporate strategy and field execution, ensuring alignment, clarity, and follow-
- through.Partner with retail leadership to support sales growth, labor optimization, and margin improvement init
- iatives.Support budgeting, forecasting, and labor management efforts by ensuring operational alignment to financial
- targets.Analyze sales data, market performance, and customer insights to inform operational improvements and strategic de
- cisions.Own and evolve the national retail operating model, ensuring consistent execution of standards, SOPs, and best practices across all
- markets.Develop, implement, and continuously improve standard operating procedures (SOPs), internal processes, and compliance training for all retail lo
- cations.Review daily, weekly, and monthly performance metrics across all stores, identifying trends, risks, and opportunities; drive corrective action plans where performance gap
- s exist.Oversee inventory, point-of-sale, and compliance systems to ensure accuracy, adoption, and audit readiness across all
- markets.Develop and execute standardized audit programs to enforce compliance, operational discipline, and reporting a
- ccuracy.Act as a liaison between corporate strategy and field ex
ecution.
Qualifications & Requ
- irements:
Bachelor’s degree in business, Management, Marketing, or a related field - preferred.10 years of progressive retail leadership experience within a multi-unit environment; cannabis industry experience strongly
- preferred.Proven experience scaling retail operations in a high-growth org
- anization.Strong working knowledge of cannabis-specific POS and compliance systems (e.g., Dutchie, Metr
- c, Treez).Demonstrated ability to lead through influence, drive change, and execute at both strategic and tactic
- al levels.Highly analytical and detail-oriented with strong operational and financi
- al acumen.Exceptional communication, interpersonal, and leadersh
- ip skills.Ability to thrive in a fast-paced, highly regulated, and evolving en
- vironment.Willingness and ability to travel regularly across nationa