Sales Director, New Business Development

Location: Raleigh, NC
Reports To: Vice President of Sales
Company: Storr Office Environments

About Storr Office Environments

Storr is a leading Steelcase dealership headquartered in Raleigh, NC. We help organizations create inspiring, high-performance workspaces across commercial, education, healthcare, and government environments through comprehensive furniture solutions, workplace strategy, and integrated services.

Position Summary

We are seeking a Sales Director of New Business Development to lead growth within the small and mid-sized business market (50-500 white-collar employees) throughout the North Carolina Research Triangle region and the assigned APR of Eastern North Carolina. This leader will guide a team of account managers focused on new business acquisition while actively participating in market engagement.

Reporting directly to the Vice President of Sales, this role is responsible for the overall strategy, performance, and development of the New Business Development (NBD) team.

Key Responsibilities

Strategic Leadership

• Build and manage the annual business plan for the NBD team; deliver quarterly updates to the Vice President of Sales.

• Create a territory coverage strategy for the Triangle and Eastern NC markets.

• Analyze and manage sales and market data within the CRM to support forecasting and opportunity planning.

• Set monthly activity and pipeline goals in collaboration with team members and Steelcase sales leadership.

Team Development & Management

• Lead and coach a team of NBD account managers.

• Partner with HR to recruit, hire, and onboard new sales team members.

• Establish SMART goals within Work Compass; review progress monthly and provide coaching as needed.

• Foster a positive, performance-driven culture and support team development.

• Address performance issues through timely coaching and accountability.

Sales Execution & Client Engagement

• Participate directly in key opportunities and strategic accounts.

• Build relationships with executives and influencers in Architecture & Design, Commercial Real Estate, and General Contracting.

• Manage Storr's involvement in professional organizations such as the Chamber of Commerce, NAIOP, and CoreNet.

• Collaborate with internal Design and Order Fulfillment teams to deliver comprehensive solutions.

• Align with Steelcase resources on pipeline objectives, strategy, and communication.

• Fully utilize CRM tools for opportunity management, planning, and activity tracking.

• Deliver results aligned with the annual business plan.

• Hold responsibility for the P&L of the NBD segment.

Qualifications & Requirements

• Bachelor's degree in Business, Marketing, or related field (preferred).

• 7 years of B2B sales leadership experience, ideally involving longer sales cycles and complex buying processes.

• Demonstrated experience in strategic planning, sales management, and team leadership.

• Strong background in coaching, pipeline management, and performance metrics.

• Ability to create and execute annual business plans with measurable goals.

• High interpersonal awareness, adaptability, and collaborative working style.

• Experience in the commercial furniture/interiors industry is a plus but not required.

• Comfortable leading team initiatives while remaining engaged in the market as a hands-on sales leader.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Salary : $105,000 - $130,000