Director of Sales - New Business Development

Job Title: Sales Director, New Business Development

Location: Raleigh, NC

Reports To: Vice President of Sales

Company: Storr Office Environments

About Storr Office Environments

Storr is a leading Steelcase dealership based in Raleigh, NC, dedicated to helping organizations create inspiring, high-performance workspaces. We serve clients in the commercial, education, healthcare, and government sectors through a full spectrum of furniture solutions, workplace strategy, and integrated services.

Position Summary

Storr Office Environments is seeking a Sales Director of New Business Development to lead growth in the small and mid-sized business segment (50-500 white-collar employees) throughout the North Carolina Research Triangle region and assigned APR of Eastern North Carolina. This emotionally intelligent player-coach will lead a team of account managers focused exclusively on new business acquisition, driving strategy, execution, and culture within this important growth segment.

This role reports directly to the Vice President of Sales and will own the end-to-end sales strategy for the New Business Development (NBD) team. The ideal candidate is a proactive strategist and active market participant-someone who inspires others while personally engaging clients, partners, and influencers in the field.

Key Responsibilities

With full ownership of the New Business Development segment, the Sales Director will:

Strategic Leadership

• Develop and own the annual business plan for the NBD team; deliver quarterly progress updates to the Vice President of Sales.
• Design a territory deployment strategy that effectively covers the Triangle and Eastern NC markets
• Collect and manage key market and sales data using the CRM to guide opportunity development and forecasting.
• Create monthly sales activity goals and opportunity targets in collaboration with team members and Steelcase sales leadership.

Team Development & Management

• Lead a team of dedicated NBD account managers serving as a day-to-day coach, mentor, and motivator.
• Recruit, hire, and onboard new salespeople in collaboration with Human Resources.
• Establish SMART goals via Work Compass for all direct reports; review progress monthly and conduct formal performance coaching as needed.
• Foster a high-energy, success-oriented culture; celebrate wins and build morale.
• Address performance gaps promptly and effectively through direct coaching and development.

Sales Execution & Client Engagement

• Be directly involved in the sales process for "Must Win" opportunities and key accounts.
• Actively network and build relationships with executives and influencers in the Architecture & Design, Commercial Real Estate, and General Contracting communities.
• Ownership of association memberships including the Chamber of Commerce, NAIOP, CoreNet and other industry associations.
• Partner closely with Storr's Design and Order Fulfillment teams to deliver complete, high-quality solutions.
• Engage Steelcase sales resources to align pipeline goals, strategies, and communication; provide monthly updates to Steelcase leadership.
• Fully utilize CRM tools for opportunity management, account planning, and team activity tracking.
• Meet or exceed annual business plan
• Accountable to the P&L for New Business Development

Functional Experience & Requirements

The successful candidate will bring proven sales leadership, a values-driven mindset, and a strong track record in building and coaching successful B2B sales teams. This person must be a proactive, sleeves-rolled-up servant leader who can foster a strong team culture and drive real business results.

Requirements:

• Bachelor's degree in Business, Marketing, or a related field (preferred).
• 7 years of B2B sales leadership experience, ideally involving long (18-24 month) sales cycles and complex buying processes.
• Proven experience in sales management, strategic planning, and change leadership within high-performance environments with an aversion to leading and being in the market demonstrating a player-coach leadership style
• Exposure to the commercial furniture and interiors industry is preferred but not required.
• Demonstrated success turning strategy into action and driving measurable sales growth.
• Strong knowledge of sales process, performance metrics, pipeline management, and coaching techniques.
• Ability to build, present, and execute an annual business plan with clearly defined goals and accountability structures.
• High emotional intelligence, adaptability, and a passion for service and collaboration.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Salary : $105,000 - $130,000