Stoney CLover Lane- Influencer Manager

Reports to: Senior Director of Marketing

Position Overview:

The Influencer Manager will be responsible for building a multiprong influencer strategy designed to increase brand awareness and drive meaningful revenue for the brand. This role requires a deep understanding of influencer marketing, social media trends, and online communities. The ideal candidate is a creative and strategic thinker who can manage relationships with influencers, engage with the community, and contribute to the brand’s overall growth.

Key Responsibilities:

Influencer Strategy & Management:

• Design and own a multiprong influencer strategy spanning affiliate/revenue-driving partnerships, paid campaigns, and organic gifting.
• Recruit and cultivate a roster of micro to macro creators on Instagram andTikTokwhose audiences align with our brand values and targetcustomer.
• Stay ahead of emerging trends, sounds, and viral moments — rapidly inserting the brand into cultural conversations when the opportunity is right.
• Own the gifting program end-to-end: product pulls, packaging, personalization, and shipping.
• Manage contracts end-to-end — drafting, negotiating terms with talent and reps, and ensuring all deliverables and usage rights are fulfilled.

Drive Revenue & Performance:

• Own and scaleShopMystrategy and paid partnerships that tie influencer activity directly to measurable revenue.
• Balance brand metrics (reach, sentiment, cultural relevance) with performance metrics (conversions, ROI) across every campaign.
• Stay aligned with product, content, and creative teams so influencer activity alwayssyncswith launches, priorities, and brand messaging.

• Own program reporting: gifting trackers, campaign metrics, revenue attribution, and ROI across all partnership tiers.
• Bring data-backed recommendations to the table and present clear performance updates to internal stakeholders.
• Partner with theecommand paid media teams toidentifytop-performing creator content for whitelisting and Spark Ads, maximizing reach and ROI on organic influencer posts.

Cultivate Community:

• Monitor brand sentiment, surface insights, and feed them back into marketing and product strategy conversations.
• Source and surface UGC —identifyand flag top organic content from customers and creators for repurposing across owned channels.
• Curate influencer guest lists for events and provide on-site support — setup, engagement, gifting execution,whatever'sneeded.

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience.
• 3–5 years in influencer marketing, witha track recordof building and scaling programs.
• Proven ability to drive revenue through influencer partnerships, not just brand awareness.
• Deep, hands-on knowledge of Instagram and TikTok — algorithms, content performance, creator ecosystems, and where trends are heading.
• Creative and analytical in equal measure — you can ideate a campaign and pull a performance report with the same enthusiasm.
• Experience managing contracts and negotiating with talent or talent reps.
• Strong project management skills; able to run multiple campaigns simultaneously without dropping the ball.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with both internal teams and external partners.
• Hybrid schedule 4 days on site at NY office 1 day remotely
• Salary is $70-85k dependig on experince