Influencer Manager - Brand

About Stoney Clover Lane

Founded in 2009 by sisters Kendall and Libby Glazer, Stoney Clover Lane makes customizable accessories for travel and every day. We make the organization interesting. Our goal is to become your #1 accessory brand and the best way to surprise and delight friends and family as your go-to gift purchase. At Stoney Clover Lane, creating a memorable guest experience is our North Star. No detail and no occasion is too small. You can find Stoney Clover Lane online, at select retailers and in our seven storefront locations.

Job Title: Influencer Manager
Location: New York, NY
Department: Marketing
Reports To: Senior Director of Marketing

Role Overview

Stoney Clover Lane is seeking an Influencer Manager to lead and execute a multi-channel influencer strategy that drives brand awareness and meaningful revenue. This role will oversee influencer partnerships across paid, affiliate, and organic channels, while staying closely connected to social trends and community engagement.

The ideal candidate is both creative and analytical, with a strong understanding of influencer marketing, content performance, and the evolving digital landscape.

What You’ll Do

Influencer Strategy & Management

 • Develop and execute a multi-channel influencer strategy across paid, affiliate, and organic partnerships
 • Recruit and manage a network of creators across Instagram and TikTok aligned with brand values
 • Identify and act on emerging trends, ensuring the brand remains culturally relevant
 • Own the gifting program end-to-end, including product selection, personalization, and logistics
 • Manage influencer contracts, negotiations, deliverables, and usage rights

Drive Revenue & Performance

 • Own and scale influencer-driven revenue channels, including ShopMy and paid partnerships
 • Balance brand awareness metrics with performance metrics such as conversion and ROI
 • Align influencer initiatives with product launches, campaigns, and brand priorities
 • Track and report on campaign performance, including gifting, revenue attribution, and ROI
 • Partner with eCommerce and paid media teams to amplify high-performing creator content

Cultivate Community

 • Monitor brand sentiment and provide insights to marketing and product teams
 • Identify and curate user-generated content for use across marketing channels
 • Support influencer and brand events, including guest list curation and on-site execution

What You Bring

 • 3–5 years of experience in influencer marketing with a proven track record of driving results
 • Strong understanding of Instagram and TikTok, including trends, algorithms, shopify and creator ecosystems
 • Experience managing influencer relationships, contracts, and negotiations
 • Ability to balance creative thinking with data-driven decision making
 • Strong project management skills with the ability to manage multiple campaigns simultaneously
 • Excellent communication and relationship-building skills
 • Experience in retail, fashion, or DTC brands preferred

Key Attributes

 • Creative and strategic thinker
 • Strong sense of ownership and accountability
 • Collaborative and team-focused
 • Highly organized with strong attention to detail
 • Proactive and solutions-oriented
 • Comfortable working in a fast-paced environment

Compensation & Benefits

 • Salary range: $75,000 – $85,000
 • Hybrid schedule: 4 days in NY office and 1 day remote
 • Health, dental, and vision benefits for eligible employees
 • 401(k) eligibility

 • Paid time off and company holidays
 • Employee discount

Why Work Here

At Stoney Clover Lane, you’ll be part of a growing brand where creativity, collaboration, and innovation are at the center of everything we do. This role offers the opportunity to shape influencer strategy, drive measurable impact, and contribute to the continued growth of the brand.