What are the responsibilities and job description for the Digital Coordinator position at Stoney Clover Lane?
Who we are
Founded in 2009 by sisters Kendall and Libby Glazer, Stoney Clover Lane makes customizable accessories for travel and every day. We make the organization interesting. Our goal is to become your #1 accessory brand and the best way to surprise and delight friends and family as your go-to gift purchase. At Stoney Clover Lane, creating a memorable guest experience is our North Star. No detail and no occasion is too small. You can find Stoney Clover Lane online, at select retailers and in our seven storefront locations.
Reports to: Director of Digital
Department: Digital. / eCommerce
Role Overview
The Digital Coordinator is responsible for accurate, on-brand product creation and day-to-day site updates on the Stoney Clover Lane eCommerce website. This role ensures clean data, smooth launches, and a best-in-class shopping experience through meticulous execution, QA, and cross-functional coordination.
Key Responsibilities
- Product setup & ownership: Build and maintain Shopify product listings (variants, pricing, swatches, personalization/customization), ensuring images, descriptions, and attributes are accurate, complete, and on-brand.
- Content updates: Partner with the eCommerce Manager to refresh PDP content for education, promos, and marketing initiatives; support homepage, collection merchandising, and seasonal edits.
- Quality assurance: Execute launch checklists; proactively identify gaps; QA front-end and back-end functionality before and after release.
- Asset management: Upload and manage digital assets; partner with the Photo team to ensure color accuracy across all eCom imagery.
- Copywriting: Draft and optimize PDP copy aligned with brand voice and product details.
- Inventory hygiene: Monitor stock status, categorization, tags, and metadata to keep selection accurate and shoppable.
- Customer experience support: Collaborate with Customer Support to resolve site, order-status, and functionality questions quickly and accurately.
- Analytics & insights: Track site metrics to spot issues/opportunities; make data-informed recommendations to improve conversion, performance, and customer satisfaction.
- Vendor coordination: Manage day-to-day with key third-party partners (e.g., reviews platform) to maximize value and uptime.
- Documentation: Maintain clear SOPs, update logs, and process docs for repeatable, high-quality site operations.
- Market awareness: Stay current on eCommerce best practices, tools, and trends; suggest pragmatic improvements.
Preferred
- Experience with Shopify (product setup, metafields, collections).
- Familiarity with GA4/analytics dashboards for basic reporting.
- Basic HTML/CSS knowledge for content tweaks.
- Experience with product reviews platforms and digital asset management tools.
Required Experience & Qualifications
- Bachelor’s degree preferred.
- Mimium of 2-3 years of experience in eCommerce, digital merchandising, or a related field.
- Proficient in Excel/Google Sheets (sorting, lookups, basic formulas).
- Experince with launches and site updates
- Demonstrated ability to work cross-functionally and meet deadlines.
- Extreme attention to detail, strong organization, and the ability to work independently.
- Comfortable multitasking in a fast-paced environment; strong problem-solving skills.
- Excellent written and verbal communication skills
- Hybrid 4 days in office 1 day work from home
- Salary 65k-75k depending on experience
Salary : $60,000 - $75,000