Area Director of Sales and Marketing

Job Summary: The Area Director of Sales and Marketing is responsible for leading the overall sales efforts for assigned hotels, developing new accounts, maintaining existing accounts, and implementing sales and marketing strategies to maximize revenue and profitability. This role ensures the successful execution of sales initiatives while maintaining guest and associate satisfaction.

Essential Functions and Duties:

• Supervise assigned sales staff, including hiring, terminations, disciplinary actions, performance evaluations, and development.

• Qualify prospective leads and work with hotel teams to assess the best business opportunities.

• Lead rate and inventory initiatives, including participation in franchise revenue management services.

• Oversee hotel and franchise field marketing initiatives.

• Build and maintain relationships with individuals and contacts to generate group and convention business, including guest rooms, meeting spaces, and catering.

• Manage hotel advertising and ensure compliance with budgetary guidelines in the annual marketing plan.

• Attend high-profile events hosted by the hotel and represent the brand in civic meetings.

• Develop and maintain departmental budgets and ensure sales activities meet or exceed profit plans.

• Oversee the creation and execution of sales and marketing strategies for assigned hotels.

• Conduct weekly sales and strategy meetings and maintain client files and reports.

• Monitor competition and stay abreast of industry developments to implement innovative strategies.

• Work closely with Food and Beverage and Rooms Divisions to ensure high service levels.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties.

Required Experience, Education, and Skills:

• Bachelor's degree from an accredited institution or equivalent industry experience.

• Minimum of 4 years of experience in hotel sales, preferably in a leadership role.

• Strong knowledge of sales strategies, revenue management, and inventory control.

• Proven ability to lead, manage, and develop a sales team.

• Excellent communication skills, both written and verbal, with the ability to present information effectively to clients and team members.

• Proficiency in Microsoft Office and CRM software, with Sales Pro experience preferred.

• Ability to build and maintain relationships with clients, vendors, and local business leaders.

• Strong analytical and problem-solving skills, with experience in budgeting and forecasting.

Work Environment:

• Primarily indoor office work with occasional travel to meet clients and attend events.

• Frequent interaction with clients, staff, and vendors, requiring flexibility in communication and scheduling.

• Must be available to work a flexible schedule, including evenings, weekends, and holidays, based on business needs and client demands.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities may change at any time with or without notice.