What are the responsibilities and job description for the Wholesale Activation Manager - South position at STG Lane?
ABOUT THE ROLE…
The Wholesale Activation Manager is responsible for driving wholesale and retail execution through high‑impact phone outreach, virtual engagement, and coordinated activation with key distributor partners. This role supports both new and legacy brands within the STG‑Lane LTD tobacco portfolio by influencing product distribution, strengthening reseller relationships, and ensuring flawless execution of trade programs across assigned markets. The position focuses on building strong connections with wholesaler sales teams, increasing brand visibility, and ensuring retail acceptance through consistent communication, program follow‑through, and data‑driven activation.
WHAT WILL YOU BE RESPONSIBLE FOR?
- Drive short‑ and long‑term wholesale and retail activation through structured telesales outreach with key distributor partners.
- Ensure product distribution, placement, and pull‑through by coordinating with wholesaler sales teams and monitoring retail execution remotely.
- Represent STG‑Lane Ltd in all sales activation initiatives, including virtual trade events, pre‑book programs, and retail engagement campaigns.
- Maintain a targeted list of accounts aligned to each partner wholesaler to support focused activation.
- Strengthen brand visibility and product availability by influencing wholesaler teams, supporting program execution, and ensuring compliance with planograms and promotional priorities.
- Manage allocation of POS assets and promotional materials, ensuring proper deployment through wholesaler channels and retail partners.
- Conduct post‑activation follow‑ups, gather performance insights, and report results to the National Sales Manager.
- Conduct remote wholesale and retail pricing surveys to ensure competitive positioning and compliance.
REQUIREMENTS:
- Bachelor’s Degree
- Minimum experience of 10 years tobacco industry experience, including wholesale management
- Must currently reside within the Southeast region of US (Central Time Zone)
- Ability to problem solve and think critically
- Ability to plan/organize/implement
- Must have valid driver’s license
- Exhibit entrepreneurial thinking skills; solution-based thinking
- Exhibit willingness to adapt to various wholesale and retail audiences
- Ideally this role will be based in the Central Timezone, preferrably Nashville, TN or Dallas/Ft. Worth, TX
TRAVEL REQUIREMENTS:
- Position is home-based
- Estimated travel ≤20%, including occasional overnight stays for key meetings, trainings, or trade events
WHAT’S IN AN OFFER?
As a colleague at Scandinavian Tobacco Group, you will receive a comprehensive compensation package as a generous benefits package.
- Comprehensive Health Care, Vision & Dental Plan
- Flexible Spending Account
- Disability Plans
- Basic & Supplemental Life Insurance
- Additional Supplemental Benefits
- Paid Vacation, Paid Time Off (PTO) days, Holidays
- 401(k) Retirement Saving Plan including a generous Company match
Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.e-verify.gov.
*Please be informed that this Direct Search is conducted exclusively by the Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.
**This position does not offer Visa sponsorship. Candidates must have valid work authorization in the United States and only qualified candidates will be contacted.
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Work Location: Remote