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Director of SLED Field Sales

Sterling Computers Corporation
North, SD Full Time
POSTED ON 7/25/2026
AVAILABLE BEFORE 11/22/2026

Job Title: Director of SLED Field Sales

Reports To: Vice President of SLED and Commercial of Sales

Location: North Sioux City, SD, or other Sterling Locations

Job Description: The Director of SLED Field Sales will oversee a team of Field Account Managers across the US. The Director of Sales is responsible for planning, developing, and executing sales growth strategies, tactics, and action plans to meet both short-term and long-term sales goals. Additionally, he or she is expected to participate and provide leadership for his or her sales team in activities such as identifying and strategizing on driving business opportunities in target markets, developing and communicating strategies to the OEM’s, leading change management initiatives and meeting team sales objectives.

Required Education/Experience: The Director of Sales should have at least (5) years’ overall experience in sales related activities. Significant sales leadership experience is also required. A bachelor’s degree or higher is required; however, significant experience and a proven record of success in lieu of a degree may be acceptable.

Job Requirements:

  • Able to communicate, coordinate, and lead a team effectively.
  • Possess a strong work ethic and leader mentality.
  • Strong verbal and written communication and presentation skills.
  • Demonstrate deep understanding of sales processes. The role will require a capability to build and coach acquisition sellers as well as account managers in more established territories. Possess the skills to work in varied environments.
  • Proven track record of business development success.
  • Capable of conducting account analysis to produce and execute sales growth strategies.
  • Strong analytical and problem-solving skills.
  • Capable leader with ability to provide strong direction and motivation to team members.
  • Possess working knowledge of customers purchasing methods, IT initiatives, and organizational structure from past experience.
  • Have established contacts and connections within accounts from working with them in the past.
  • Substantial experience in developing territory and account sales strategies to enhance sales growth.

Primary Responsibilities:

  • Monitor and manage the activities, pipeline, and sales of his or her assigned team of salespersons. Adapt to coaching needs of the individual and territory needs.
  • Conduct ride-alongs quarterly with all sellers across the US for coaching and development
  • Identify and develop a win strategy for key contracts and programs within customer accounts and/or System Integrators that will ensure company sales targets are met.
  • Possess and continue to develop a strong working knowledge of OEM programs and price structures to enable effective development of contract and deal win strategies.
  • Show the ability to develop strong relationships with the OEM’s and work with them to develop mutually beneficial strategies that will provide value to the OEM and sales growth for Sterling, particularly as it relates to Inside leaders and sellers.
  • Identify sales territories and effectively allocate resources to ensure company sales targets are met in coordination with field sales territory needs.
  • Proactively monitor and strive to maintain high levels of quality, accuracy, and process consistency in the sales organization’s planning efforts.
  • As needed, coordinate planning activities with other functions and stakeholders within the firm; specifically with the Inside Sales Leader, Presales Engineering and Services to build a robust mix of solutions.
  • Continually develop and manage sales staff by recruiting, selecting, orienting, and training employees.
  • Manage sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
  • Work to ensure all sales organization objectives are assigned in a timely fashion.
  • Accurately and effectively develop and communicate progress reports on key performance indicators to executive management.
  • Build peer support and strong internal-company relationships with other key management personnel.


Sterling Computers Corporation (“Sterling”) is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to age, race, color, creed, religion, disability, medical condition, economic status or status with regard to public assistance, citizenship status, national or social or ethnic origin, past or present membership in the uniformed services, protected veteran status, sex, pregnancy, marital or civil union or domestic partnership status, family or parental status, sexual orientation, gender expression or identity, family medical history or genetic information, HIV status, political belief, or any other status or characteristic protected by applicable law.

Benefits:

401K Plan, Health Insurance

Salary.com Estimation for Director of SLED Field Sales in North, SD
$106,333 to $144,938
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