Marketing and Graphic Design Manager

Marketing & Graphic Design Specialist

STEPS Behavioral Health

Salary: $65,000–$70,000

Position Overview

STEPS Behavioral Health is seeking a creative and detail-oriented Marketing & Graphic Design Specialist to support the organization’s branding, marketing, and communication initiatives. This role is responsible for developing visually compelling content across digital and print platforms while maintaining brand consistency and supporting outreach, recruitment, and community engagement efforts.

The ideal candidate is collaborative, organized, and able to manage multiple projects in a fast-paced environment while producing high-quality creative work that reflects the organization’s mission and values.

This position is FT in office in Pikesville, MD.

Key Responsibilities

• Design and produce marketing materials including brochures, flyers, presentations, advertisements, signage, social media graphics, and branded collateral
• Create and manage engaging digital content for social media, email campaigns, recruitment initiatives, and websites
• Plan and execute marketing campaigns from concept through completion
• Monitor and manage social media platforms to support engagement, brand awareness, recruitment, and outreach efforts
• Maintain brand consistency across all internal and external communications
• Collaborate with leadership, marketing, recruiting, and clinical teams on organizational initiatives and campaigns
• Update and maintain website content using WordPress and Elementor
• Prepare production-ready files for print and digital distribution
• Support event branding and promotional material development
• Track inbound website and digital inquiries, including monitoring conversions and engagement activity
• Monitor online reviews, respond or escalate as appropriate, and maintain accurate records
• Generate monthly analytics and performance reports for marketing initiatives
• Stay current on design trends, digital marketing strategies, and behavioral health industry best practices
• Manage multiple projects while meeting deadlines and organizational priorities

• Qualifications
• Bachelor’s degree in Graphic Design, Marketing, Visual Communications, or a related field preferred
• Minimum of 5 years of professional graphic design and marketing experience
• Strong portfolio demonstrating creative work across digital and print platforms
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
• Experience with Canva, WordPress, and Elementor required
• Strong understanding of branding, typography, layout, and visual storytelling
• Knowledge of social media content creation, digital marketing strategies, and paid advertising platforms
• Excellent communication, organizational, and time management skills
• Ability to work independently and collaboratively in a team environment

• Preferred Qualifications
• Experience in healthcare, behavioral health, education, or human services organizations
• Familiarity with email marketing platforms and website content management systems

• Benefits
• Competitive salary based on experience
• Health, dental, and vision insurance
• Paid time off and holidays
• Professional development opportunities
• Supportive, mission-driven team culture

About STEPS Behavioral Health

STEPS Behavioral Health is committed to providing compassionate, high-quality behavioral health services that empower individuals and families to thrive. We value collaboration, innovation, and community impact, and we are seeking a creative professional who can help strengthen and elevate our brand and outreach efforts.