What are the responsibilities and job description for the Social Media and Paid Ads Manager position at STEM Child Care?
Overview
This is an execution-focused role.
We already have a designer creating high-quality assets. Your job is to deploy those assets, run paid campaigns, and capture additional on-site content to support performance.
This role combines paid social execution with light content capture and editing. If you are strongest in design or branding, this is not the right role.
We are focused on leads, tour bookings, and enrollment.
What You Will Own
- Launching and managing Meta (Facebook and Instagram) ad campaigns
- Testing creatives, audiences, and messaging to improve cost per lead
- Managing organic posting using provided assets and captured content
- Weekly on-site content capture (photo and short-form video)
- Editing simple, clean short-form videos (Reels, TikTok)
- Maintaining a content and campaign calendar
- Tracking performance and making ongoing optimizations
What Success Looks Like
- Consistent lead flow from paid campaigns
- Improving cost per lead over time
- Regular, high-quality content being published
- Increased tour bookings
Requirements
- Hands-on experience running Meta ad campaigns (required)
- Ability to shoot and edit short-form video content (phone is fine)
- Experience with basic editing tools (CapCut, Adobe, or similar)
- Comfortable working with pre-built creative assets
- Organized, responsive, and execution-focused
- Must be local and able to be on-site weekly
Do not apply if:
- You only create content and do not run ads
- You do not have experience editing video
- You are not comfortable being accountable for performance
- You are not able to be on-site consistently
Compensation
- $1,500 to $3,000 per month depending on experience
- 10–20 hours per week
- Opportunity to expand scope based on performance
How to Apply
Send the following:
- Examples of Meta ad campaigns you have run
- 2–3 examples of short-form videos you have shot and edited
- Any performance metrics (cost per lead, conversions, etc.)
- A brief answer to this:
You have strong creative assets and access to a school for content. How would you generate tour bookings over the next 30 days? Be specific.
Pay: $1,500.00 - $3,000.00 per month
Benefits:
- Flexible schedule
Work Location: Hybrid remote in Castle Rock, CO 80108
Salary : $1,500 - $3,000