What are the responsibilities and job description for the Director of Social Media and Digital Marketing position at Stello Foods, Inc.?
Stello Foods is seeking a talented and experienced Full Time Director of Social Media who shares our love for all things food.
Stello Foods is a quality focused specialty food manufacturer that specializes in making a wide variety of delicious sauces. We a family run company that has grown steadily over the last 35 years into the company that it is today.
We are seeking a candidate who is creative, a good self-starter, and is willing to maintain and build our digital marketing channels into a thriving avenue for our business. As a Social Media Marketer, you will be responsible for developing and implementing effective social media strategies to drive brand awareness, engagement, and customer acquisition. Your expertise in leveraging social media platforms, analyzing data, and staying up to date with the latest trends will be crucial in ensuring our brand's success in the digital space.
VERY IMPORTANT: THIS POSITION IS A FULL TIME IN-HOUSE POSITION; WE ARE NOT INTERESTED IN ANYONE WORKING REMOTE OR DOING FEEELANCING. IF THIS IS WHAT YOU ARE DOING OR PLANNING TO DO THEN PLEASE DO NOT APPLY.
Key Responsibilities:
1.Strategy Development: Create and execute social media strategies aligned with the company's overall marketing objectives. Develop comprehensive plans to enhance brand visibility, engagement, and conversions across various social media platforms.
2.Content Creation: Create engaging, high-quality, and relevant content tailored to different social media platforms. This includes written posts, visuals, short videos, and other multimedia formats to effectively communicate the brand's message and promote products or services.
3.Community Management: Build and nurture a strong online community by actively engaging with followers, answering queries, and moderating conversations. Foster positive relationships with customers, influencers, and brand advocates to enhance brand loyalty and advocacy.
4.Social Media Advertising: Plan and implement paid social media advertising campaigns to drive targeted traffic, increase reach, and generate leads. Monitor ad performance, optimize campaigns, and provide regular reports on key metrics to demonstrate ROI.
5.Analytics and Reporting: Monitor social media platforms, track key performance indicators (KPIs), and analyze data to assess campaign effectiveness and identify areas for improvement. Provide regular reports and actionable insights to inform decision- making and optimize future social media initiatives.
Qualifications and Skills:
- Bachelor’s degree in marketing, Communications, or a related field (or equivalent practical experience).
- Deep understanding of social media platforms (such as Facebook, Instagram, Twitter, LinkedIn, TikTok) and their respective best practices.
- Proficient in social media management and analytics tools (Google Analytics) to track performance, and measure results.
- Excellent written and verbal communication skills
- Creative mindset with the ability to generate innovative ideas for content and
campaigns.
- Strong analytical and problem-solving skills, with the ability to interpret data, draw insights, and make data-driven decisions.
- Basic graphic design and video editing skills are advantageous.
- Genuine interest and passion in food and desire to create delicious content!
Pay Structure:
The starting salary for the Social Media Marketer role is within the range of $15-$19 per hour with incentive-based growth baked in.
In addition to the base salary, we believe in recognizing and incentivizing exceptional performance. As a result of the measurable nature of the role, we are implementing a performance-based system that allows you to earn additional compensation based on the achievement of specific goals and targets. Your dedication, creativity, and ability to drive results will be duly rewarded.
Job Type: Full-time
Pay: $16.00 - $19.00 per hour
People with a criminal record are encouraged to apply
Ability to Relocate:
- Punxsutawney, PA 15767: Relocate before starting work (Required)
Work Location: In person
Salary : $15 - $19