What are the responsibilities and job description for the Graphic Designer position at Stelle?
Location: Hayward, CA
Salary: $71,000 to $85,000 (Full-time 1.0 FTE, Exempt)
About Stelle
Stelle Athletica is an activewear brand for women and girls that creates quality apparel designed for everyday movement. For over a decade, our woman-led team has supported moms and active kids with dancewear, athletic wear, and classic staples. By blending timeless designs with durable materials, Stelle empowers women to move confidently in pieces that help them look, feel, and perform their best.
Our mission is to create quality activewear that empowers women and girls to pursue their passions confidently through every stage of life.
The opportunity
This role is primarily focused on brand-driven graphic design, supporting marketing campaigns, digital content, product storytelling, and visual brand consistency across all touchpoints.
Additionally, the role includes UX/UI design responsibilities improving website experience, optimizing conversion flows, and enhancing digital usability across our eCommerce platforms.
The ideal candidate blends strong visual aesthetics with user-centered thinking and understands how design drives engagement, conversion, and brand loyalty in a fashion eCommerce environment.
Key Responsibilities
Brand & Campaign Design
- Create compelling visual assets for digital marketing campaigns (email, paid ads, social media, website banners).
- Develop seasonal campaign creatives aligned with product launches and promotional calendars.
- Ensure consistent visual identity across all brand touchpoints.
eCommerce & Product Marketing
- Design product detail page (PDP) visuals, infographics, and conversion-focused imagery.
- Collaborate with marketing and product teams to enhance product storytelling.
- Create lifestyle graphics that communicate fit, comfort, and performance benefits.
Social Media & Content Design
- Produce engaging graphics for Instagram, TikTok, Pinterest, and other digital platforms.
- Design short-form video thumbnails, motion graphics (if applicable), and brand visuals.
- Support influencer and partnership campaigns with branded creative assets.
Print & Packaging (if applicable)
- Design packaging inserts, labels, trade show materials, and retail graphics.
- Ensure alignment between physical brand presence and digital identity.
Website UX Improvements
- Collaborate with marketing and development teams to optimize user flows and improve conversion rates.
- Enhance navigation, filtering, and product browsing experiences.
- Analyze user behavior (heatmaps, analytics) to identify friction points.
UI Design & Wireframing
- Create wireframes, mockups, and prototypes for landing pages, promotional pages, and new site features.
- Ensure mobile-first design principles are applied across all updates.
- Maintain design consistency within existing Shopify (or relevant platform) ecosystem.
CRO (Conversion Rate Optimization)
- Support A/B testing initiatives with design variations.
- Improve CTA placement, checkout experience, and user engagement touchpoints.
- Align UX decisions with performance metrics and business goals.
Qualifications
- Bachelor’s degree in Graphic Design, Visual Communication, UX/UI Design, or related field.
- 3–5 years of professional design experience, preferably in fashion, retail, or eCommerce.
- Strong portfolio showcasing both brand/graphic work and UX/UI projects.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Experience with Figma, Sketch, Adobe XD, or similar UX tools.
- Understanding of Shopify or eCommerce platforms preferred.
- Knowledge of responsive and mobile-first design principles.
- Basic understanding of HTML/CSS is a plus (not required).
- Strong attention to detail and ability to manage multiple projects in a fast-paced environment.
Preferred Qualities
- Strong sense of fashion aesthetics and trend awareness.
- Data-driven mindset with understanding of how design impacts conversion.
- Collaborative team player with strong communication skills.
- Ability to balance creativity with brand consistency.
- Self-starter comfortable in a growing, entrepreneurial environment.
What we offer
- Competitive salary: $71,000 to $85,000 based on experience
- Paid time off
- Paid company holidays
- 401(k) plan
- Medical, dental, and vision coverage
- Employee discount on Stelle merchandise
Salary : $71,000 - $85,000