What are the responsibilities and job description for the Lancaster Farming, Inc. - Digital Ad Operations Specialist position at Steinman Communications?
- Lancaster Farming Newspaper** is seeking a highly organized and detail-oriented **Digital Ad Operations Specialist** to join our growing digital team. This new position will play a critical role in the successful execution and optimization of our digital advertising campaigns, ensuring client satisfaction and driving revenue growth.
- Why work with us?**
As a Team Member At Lancaster Farming, You'll Enjoy
- 4 weeks PTO to start (pro-rated for first year)
- Paid Holidays
- Benefits: medical, prescription, dental, vision, short-term disability, basic life insurance
- 401(k) with Company Match
- Wellness program
- Employee Assistance Program
- Parental leave program
- Lancaster Farming** is the industry-leading Agricultural news outlet in the Mid-Atlantic region committed to providing timely and relevant information to the farming community. With a rich history dating back to 1955, we have consistently delivered high-quality content and valuable resources to our readers. As we continue to evolve in the digital age, we are seeking a dynamic and results-driven Digital Advertising Sales Representative to join our team.
Responsibilities
- **Campaign Management & Operations:**
- Place creatives and schedule advertisements within Google Ad Manager (GAM).
- Monitor sign-up sheets and inventory, creating daily reports of incoming and outstanding ad assets.
- Implement changes to digital ads, including dates, targeting, and other parameters, as requested.
- Verify daily ads are ordered and feeding correctly into GAM or newsletter/e-edition email ad platforms.
- Support the implementation of new digital products and ad formats running through Google Ad Manager.
- Fulfill and report on Facebook advertising campaigns.
- Place and publish collaborative content on digital platforms.
- **Performance Monitoring & Optimization:**
- Monitor digital ad results and provide regular reporting on campaign performance.
- Conduct forecasting for future ad buys, assessing impression availability and ensuring quality control (QC).
- Monitor, report, and analyze programmatic ad revenue.
- **Collaboration & Support:**
- Provide support for digital marketing agency campaign fulfillment and correspond with the 3rd party agency support team as needed.
- Create and maintain Standard Operating Procedures (SOPs) for the sales and marketing teams related to digital advertising.
- Coordinate with the digital ad design team to ensure timely and accurate creative delivery.
- Provide support for e-subscription inquiries and issues.
- Perform minor website back-end changes or collaborate with the IT department for more complex adjustments.
- **Product Development & Research:**
- Conduct research for potential new digital products and advertising opportunities.
- **Administrative & Financial:**
- Assist with billing processes related to digital advertising.
- Support email building for various digital initiatives.
- Proven experience in digital advertising fulfillment, ad operations, or a similar role.
- Strong proficiency with Google Ad Manager (GAM) is essential.
- Experience with Facebook Ads Manager and other social media advertising platforms.
- Familiarity with programmatic advertising concepts and platforms.
- Excellent organizational skills and attention to detail.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Proficient in Microsoft Office Suite, especially Excel.
- Ability to work independently and as part of a team in a fast-paced environment.
- Excellent communication and interpersonal skills.
- Experience with content management systems (CMS), preferably BLOX CMS, and basic website backend knowledge is a plus.
- Understanding of the agricultural industry or local media landscape is a plus.
