Sales Representative - Broad Market

I. OBJECTIVE / GENERAL DESCRIPTION

To make assigned calls and maintain a positive relationship with assigned area accounts and secure the maximum in sales volume and product distribution by selling the Company’s products and point of sale.

II. PRIMARY DUTIES AND RESPONSIBILITIES:

• Achieve programmed volume quotas by brand.
• Plan regularly scheduled sales calls on assigned On and Off-Premise accounts to ensure:
  • Customer satisfaction.
  • Proper shelf/cooler placement for products.
  • Adequate and accurate inventory levels.
  • Proper rotation on shelf in back room.
  • Proper pricing.
  • Appropriate placement and adequate quantity of point-of-sale material.
  • Product breakage return.
  • New package and brand authorizations.
• Salesman to maintain a 5% or less load return.
• Accomplish timely and productive execution of sales plans and promotions at retail by securing trade support via product displays, price promotions, special events, on-premise promotions and point of sale materials.
• Call on and solicit new accounts within assigned area.
• Develop thorough knowledge of, and comply with, Federal and State regulations concerning the sale and promotion of alcoholic beverages.
• Maintain and/or develop sound customer relations and goodwill with all accounts:
• Ensure proper and prompt handling of all customer problems/complaints.
• Ensure only fresh beer is in accounts.
• Firmly and diplomatically protect the company’s interest in all credit and/or collection problems.
• Attend special events (4 per year).
• Call on all daily accounts on assigned day.
• Deliver beer on an as needed basis.
• Explain new sales programs and prices.
• Secure and relay to management complete information on competitive activities.
• Properly transmit sales orders according to procedure, check edits on a daily basis and communicate any discrepancies to distribution.
• Company Vehicle properly stocked with signage, POS and Repack.
• Prepare written reports on a timely basis including:
• Daily Sales Orders
• Daily Activity Reports
• Daily P.O.S. and Display Booking Slips
• Daily Breakage Slips
• Monthly Program Tracking Sheets
• Occasional Chain Activity Reports
• Occasional Driver Complaint Reports
• Draft Lead Reports as needed
• Update Route Card information
• Update customer information in computer
• Attend periodic meetings to discuss sales goals, new products, incentive programs, etc.
• Effectively communicate work related issues with other departments (merchandising, customer service, operations) in a timely manner.
• Keep an accurate and up-to-date route book.

III. SECONDARY DUTIES AND RESPONSIBILITIES:

• Develop thorough product knowledge by attending regular in-house training programs.
• Be attired 100% of working time in company approved clothing.
• Be on Company premises and at job station by assigned time.
• Follow all other company policies not specifically outlined in this description.

IV. QUALIFICATIONS:

Education:

• High School diploma or equivalent.
• College credits or equivalent preferred.
• Bilingual speaking English/Spanish preferred.

Experience/Requirements:

• One year minimum merchandising or delivery experience.
• A minimum of 2 to 3 years sales experience preferably in the beverage industry.
• Ability to lift up to 50 lbs. on a regular basis 
• Must have valid drivers’ license and maintain an acceptable driving record.
• Capable of driving a vehicle for prolonged periods of time.
• Must be able to bend, lift, sit, squat and stand for prolonged periods of time.
• Strong verbal and written communication skills.
• Must possess strong math, time management and customer service skills.
• Must be at least 21 years of age.
• Maintain a neat, well-groomed appearance creating a favorable public image and maintain proper conduct